Appointed by the Bureau of Outreach and Communication (BOC), Comscore currency will be used to set ad rates for desktop and mobile advertising in India to help create a fair and stable marketplace.
Comscore, a partner for planning, transacting and evaluating media across platforms, announced its appointment as a digital partner for setting ad rates in India by the Bureau of Outreach and Communication (BOC). The BOC undertakes multi-media advertising and publicity for various ministries and departments of the Government of India. This appointment represents BOC and Comscore’s commitment to providing the industry with a single trusted source of measurement across platforms. At present, all publishers have been invited to submit their monthly numbers for empanelment.
“We are excited that Comscore has been selected as an official digital audience measurement currency in India,” said Kedar Gavane, senior vice president of Comscore in APAC. “As the advertising market in India continues to evolve, we are proud to provide accurate, independent measurement so that advertisers and agencies feel confident in their advertising decisions across key channels,” Gavane added.
Operating in 78 countries, Comscore is the appointed online measurement standard in several markets across the globe, including Indonesia, Malaysia, the UK, Spain, Finland and Norway.