Wan-Ifra Digital Media Asia from 24-27 August 2021

DMA 2021 celebrates winners of Digital Media Awards Asia 2021

Digital Media Asia
Digital Media Asia from 24-27 August 2021

Digital Media Asia (DMA) 2021 comprises a four-day online conference and celebrates the winners of this year’s Digital Media Awards Asia. Through this event that features case studies brought to Asia, participants will be able to get up-to-date with the industry’s latest media trends and learn about the latest and most successful digital monetization strategies and best practices over Wan-Ifra’s custom virtual events platform which facilitates the making of invaluable contacts.

Digital Subscriptions Day (Tuesday, 24 August)

Transitioning to a successful paid digital subscription model is a key challenge facing many Asian publishers. The first day of Digital Media Asia focuses exclusively on this topic, with some of the best case studies from around the world and deeper dive into issues such as pricing, acquisition, engagement, and churn.

Data and Analytics Day (Wednesday, 25 August)

Data and analytics is becoming increasingly important for news media companies. The second day of Digital Media Asia will be dedicated to this topic, which covers issues from how to build data operations, skills, and roles, to implementing the appropriate data stack. This will also be an opportunity to learn about the various technologies and solutions available.

Alternate Revenues Day (Thursday, 26 August)

Diversifying the digital revenue beyond subscriptions and advertising helps to build a robust media business. What are the opportunities in eCommerce and marketplaces? How does one increase the referral income through review sites and niche audiences? How can publishers monetize newsletters, podcasts, and videos? The third day of Digital Media Asia will provide a host of ideas that have been tried and tested by other media companies.

Digital Advertising Day (Friday, 27 August)

Digital advertising is undergoing a paradigm shift in the transition to a cookie-less world and the need for high-quality first party data will give an edge to news publishers. In this fourth and last day of Digital Media Asia, hear about key trends in programmatic and contextual advertising and the need for publishers to have a robust set of identity solutions that are in line with privacy regulations.

The list of speakers includes Bryan Moffett, chief operating officer of National Public Media (NPM), USA; Chia Lun Huang, transformation and learning director, CommonWealth Magazine; Corinne Podger, director, Digital Skills Agency, Australia; Danny Spears, chief operating officer, the Ozone Project, UK; Dr Deb Goswami, head of data and analytics, Singapore Press Holdings; Diogo Martins, lead, Bloomr.sg Creators, Mediacorp; Gai Le Roy, chief executive officer, IAB Australia; Ian Hocking, vice president, digital, South China Morning Post; Igor Pipkin, chief data scientist, Amedia, Norway; Joey Chung, co-founder and chief executive officer, The News Lens, Taiwan; Leilani Han, director, Business Development and Partnerships, Wirecutter, a New York Times Company, USA; Rama Mamuaya, founder and chief executive officer, DailySocial.id, Indonesia; Dr Rasmus Kleis Nielsen, director, Reuters Institute for the Study of Journalism, UK and Editor in Chief, International Journal of Press/Politics; Regina Hing (Lay), business news editor, Cignal TV, Philippines; Rosi Doviverata, managing editor, Digital and Readership Development, Fiji Sun; Saemmool Lee, head, News Innovation, Dong-A Ilbo, South Korea; and Timi Siytangco, founder, FoolishCareers.asia podcast and newsletter among others.

Click here to register for the event

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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