Growing role of artificial intelligence in newsrooms

Digital Media India 2019

Neerav Parekh, chief executive officer, vPhrase India.

Artificial Intelligence (AI) has been making inroads into various aspects of human life. Remarkably, AI is now being used in the newsroom to write a variety of data-driven stories as well; stories related to company earnings, crime, price trends and finance, among others. So, how exactly does AI work? Basically, an algorithm collects data, analyzes that data to generate information and then transforms that information into a story.

This trend of increasing application of AI or robots in the newsroom is expected to continue in the near future as well, Neerav Parekh, chief executive officer, vPhrase India, said during the Digital Media India 2019 summit organized by WAN-IFRA in Mumbai on 19-20 February. vPhrase develops AI software for businesses.

The process of automatically creating natural language text based on non-linguistic input is called natural language generation. It combines knowledge about language and the domain to produce documents and reports automatically.

So, can AI or robots replace journalists? Not entirely, said Parekh. However, AI can help free journalists to take up assignments that they are more qualified to do. Robots are also not capable of writing non-routine stories and they lack creativity. On the other hand, AI is far more accurate and quicker than humans and this can help it do standard stories at a very huge scale. AI can help take care of large datasets flowing every week which need time consuming analysis.

The biggest advantage that AI or robots can offer in the newsroom is personalization. AI can help rewrite stories on the basis of location, demographics and behavior, said Parekh. There is a downside to heavy reliance on AI as well. According to Parekh, if gone into wrong hands, AI can be used to spread fake and biased news and can be used for trolling online, among other such activities.

Despite some cons of greater usage of AI in newsroom, Parekh said that its role is going to increase as we go forward.

“Natural language generation and AI are revolutionizing traditional journalism and organizational reporting,” he said.

Time Network is one of vPhrase’s customers and the company’s head of corporate strategy, Jijnesh Kenia, spoke about how his company is using the software. Times Network is using vPhrase’s AI software to turn large datasets such as BARC and BARC Adex data, which are in Excel format, into readable reports, he said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here