INMA Master Classes in Delhi, Hyderabad focus on building blocks to digital subscription models

World’s foremost expert on digital subscriptions brought in for workshops


The International News Media Association (INMA) kickstarted the year 2019 of its South Asia Division with the INMA Master Classes – Road Map to Reader Revenue in India, twin city events hosted in Hyderabad on 26 February and Delhi-NCR on 27-28 February.

The INMA Master Classes were extremely relevant for South Asian publishers as INMA brought the world’s foremost expert on digital subscriptions Grzegorz Piechota to India for these practical workshops. Piechota is researcher-in-residence at INMA, senior fellow at the University of Oxford, and head of INMA’s Readers First Initiative.

The day-long workshops in Hyderabad and Delhi-NCR were structured along similar lines to each other:  to understand the building blocks necessary to get to a digital subscription model, the strategy behind it, and how to integrate that into businesses.

The Hyderabad Master Class hosted leading news publishers from the South India region, while the Delhi-NCR Master Class witnessed participating media houses from the North and East India regions along with attendees from other countries in the sub-continent. Both Master Classes had Piechota sharing best practices, benchmarks and pragmatic inputs with publishers, editors and technical heads on how to best prepare for the transition from a reader to a customer.

The Delhi-NCR Master Class was a two-part series and in addition to the full day Master Class on 28 February, comprised of a private interaction on 27 February between Piechota and CEOs and heads of media organizations, to provide a top-level overview of the digital subscription revolution worldwide.

Pawan Agarwal, vice president – South Asia Board, INMA and chairperson for the event,  commended the structure of the Master Class and the comprehensive expertise of  Grzegorz and also observed how “the detailed Q&A interaction and deep dive discussions around it not only exemplified the importance of the four sessions but also added value to the participants’ knowledge base.”

I Venkat, vice president of the INMA South Asia Division Board, presided over the Hyderabad event. Lauding the large turnout and overall quality of the Master Class and engaged participants, Venkat felt that the “extended interactions with Grzegorz would have greatly added to the institutional knowledge of all the participants’ organizations.  As INMA we were both happy to be able to share evidence-based advice and practical examples with members of the news media houses, and encouraged by the response.”

Madhavi Sekhri, head of INMA South Asia Division says, “It was our endeavor to enable attendees to derive maximum benefit from INMA’s vast body of information and studies on the worldwide shift to readers’ revenues. It was a positive first step of 2019 towards many more such events that INMA is planning to increase its footprint in South Asia.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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