Wan-Ifra’s ‘AI Unlocked’ program

Driving media innovation, creativity and sustainability

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Wan-Ifra
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Wan-Ifra has announced the launch of ‘AI Unlocked’, a program and forum tailored for all news media publishers interested in artificial intelligence and its impact on their organization. Through AI Unlocked, media professionals will learn, discuss, experiment with, and define ways to use AI in their business. The initiative is open to news publishers around the globe, Wan-Ifra said in a report.

AI Unlocked will produce one webinar a month and a website of resources. Additionally, Wan-Ifra is building a community of practice for media experts who can share their ideas, concepts, and experiences through a dedicated and curated online forum. The program is meant for anyone interested in AI within a news media company. While the AI Unlocked program is complimentary for Wan-Ifra members, it welcomes participation from all interested parties.

Wan-Ifra is teaming up with FATHM, a London-based media lab, news consultancy, and creative studio with extensive expertise in Artificial Intelligence in the news media sector. “Helping newsrooms map out implementable solutions for AI in 2024 is a key priority for FATHM. We are delighted to partner with Wan-Ifra to support its members and the wider journalism community with resources and solutions that will work from the newsroom to the c-suite,” says Fergus Bell, Chief Executive Officer of FATHM.

AI is a transformative power for the news media. It presents a wide range of possibilities and challenges, spanning content creation, generation and automation, personalized content distribution, data analysis and interpretation, as well as fact-checking and validation. Additionally, AI can improve language translation, optimize search capabilities, automate routine tasks, enable predictive analytics, and enhance resource management efficiency.

But where should publishers start, or which area should they focus first? What resources do you need to make progress? Which path are you taking, and which are you not? “AI Unlocked” is designed to lead participants through the intricate landscape of AI opportunities and challenges. The programme includes virtual sessions with industry experts and an immersive workshop at WAN-IFRA’s World News Media Congress in Copenhagen scheduled for May as the initial offering.

Launch on February 27

The AI Unlocked launch webinar, headlined ‘How to enable your organization for AI adoption,’ will take place on February 27. Hear from Laurens Vreekamp, an author on AI and associate consultant of FATHM, on how to steer a media company in the era of artificial intelligence. AI in 2023 was all hype and experiment. 

In 2024, the focus will shift to what works, what’s helpful and what can be rolled out at scale across an organization. This discussion will highlight the building blocks required to move from stand-alone projects to full-scale production, including setting up multidisciplinary teams, skills recruitment, training investment, and technical infrastructure.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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