WAN-IFRA to organize Asian Media Leaders eSummit

The virtual summit to take place from 20-23 July

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WAN-IFRA
Leading though the pandemic

In the first-of-its-kind e-Summit in Asia, WAN-IFRA has invited thought leaders and leading industry figures to share their insights, predictions, and their recommendations for leading through the ongoing Covid-19 pandemic.

The Asian Media Leaders eSummit, which will take place from 20-23 July, will look at where growth opportunities exist and how they might be leveraged. On all the four days, speakers will talk about economic outlook, strategic insights, business models, revenue opportunities, newsroom transformation and future planning.

There will be at least two sessions a day at 10-11:30am and 3-4:30pm Singapore/Hong Kong time. According to WAN-IFRA, this will enable US speakers to join us in the morning session, and European speakers in the afternoon, Asia time.

Among the highlights of the first day would be US and Asia Pacific media leaders discussing their plans and strategies from a business sustainability perspective, cost control measures and management of human capital. Another panel will discuss how the recovery will look like. Also, there will be a sneak preview of this year’s Innovation in News Report which will be out next month.

On 21 July, Mario Garcia, chief executive officer and founder of García Media, USA, will share his favourite stories of publisher inspiration and innovation during the Covid-19 crisis. Also, the topic of newsroom transformation will be discussed.

On the third day, the keynote will be delivered by Anthony Tan, deputy chief executive officer, Singapore Press Holdings (SPH). He will talk about how SPH titles with long histories forge ahead and reimagine new possibilities amid these challenging times. Some other highlights of the day will include the discussion on advertisement led model and its future as well as digital subscription.

On the final day, keynote will be delivered by Md Tajdin Hassan, head of marketing, The Daily Star, the largest English daily in Bangladesh. Hassan will talk about world of content-led commerce and its potential. The last day will also see a discussion on brand extensions and the future of events in a post-Covid world. The closing keynote will be delivered by Neal Cross, co-founder and chairman, PictureWealth. Cross will share his insights on how to enhance customer engagement, experience and deliver more innovative products and services in a post-pandemic environment.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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