Finalists announced for 2019 INMA Global Media Awards

Highest number of finalists from India

128

The International News Media Association (INMA) announced finalists for the 2019 Global Media Awards competition today, featuring top campaigns worldwide by news media companies to grow audience, revenue, and brand.

The 194 finalists rose to the top from this year’s 664 entries from 165 news media companies in 34 countries. Entrants included newspaper media, magazine media, digital media, television media, and radio media. Entries were judged across 20 categories and two groups: global/national brands and regional/local brands. The entries were judged in February by an international panel of 46 judges from 15 countries.

Leading the INMA shortlist is News Corp with 17 finalists across their titles internationally, followed by Schibsted with 16, Jagran with 11, Gannett/USA Today Network with 10, HT Media with eight, and Amedia, Bennett Coleman & Company Ltd., and Russmedia with seven each.

India has the highest number of finalists with 39, followed by the United States with 37, Norway with 22, and Australia with 17.

INMA has produced an awards competition rewarding excellence since 1937. This year’s Global Media Awards competition focused on six activities crucial to success including energizing brands, creating new products, growing, engaging, and monetising audiences, growing advertising revenue, developing customer insights, and instilling innovation.

Local brands such as Bennett Coleman & Company Ltd. (Times Group), Mumbai, India for The Times of India Flirts With Your City, and Hindustan Media Ventures, Noida, India for ‘Winning Back a Challenging Market – Meerut’ are the best brand awareness campaign finalists.

Hindustan Media Ventures, Noida, India for ‘An Inconvenient Truth of Missing Toilets for Women – Pink Toilets’ is finalist under best public relations or community service campaign category.

Bennett Coleman & Company Ltd. (Times Group), Mumbai for ‘#NoConditionsApply – Sindoor Khela’, Hindustan Media Ventures, Noida for ‘Campaign for Relief to Victims of Landslide Disaster at Uttrakhand’, and Jagran Prakashan, New Delhi, for ‘Fields On Fire’ are chosen for best public relations or community service campaign category.

Mathrubhumi Printing and Publishing, Kochi for ‘Mathrubhumi Re-Imagine the Future Season 2’,

Metropolitan Media Company, Bengaluru for ‘Educating Youngsters to Stay Away from Drugs – VK Drug Free Mangalore Campaign’, and Jagran Prakashan, New Delhi, for ‘The Culture Project’ are the finalists for best use of an event to build a news brand.

For the best new print product category, Hindustan Times Media, New Delhi is the finalist for its ‘Gurugram Launch’ and under the category best use of mobile, the finalists are ABP, Calcutta for its ‘Anandabazar Patrika – Songe Achi – App Helping Anandabazar Patrika Go Hyperlocal’ from India and Jagran Prakashan, New Delhi for ‘An App to Power a Parliament’. Judges awarded only two finalists in this group. Out of 20 categories, Indian finalists feature in more than 15 categories.

In May, 40 first-place winners will be announced from the finalists at the Global Media Awards Dinner at the Edison Ballroom in New York. The awards ceremony will be held on 17 May 2019, in conjunction with the 89th Annual World Congress of News Media. Regional winners and the global ‘Best in Show’ will be announced the same evening.

“This year’s finalists stand out for two reasons: an expanded willingness to use digital platforms to grow their core business and a heart-and-soul approach to their news brands to help solve community challenges,” said Earl J Wilkinson, executive director and chief executive officer of INMA. “This is an extremely creative class of INMA finalists, and it is an honor to make it to this round of judging.”

All entries to the Global Media Awards competition are now live in the ‘Best Practices’ archive of INMA.org.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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