Indian winners at the INMA Global Media Awards 2022

Multiple awards for Indian news media companies

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Indian news media groups have won INMA Global Media Awards 2022. Photo credit: INMA
Indian news media groups have won INMA Global Media Awards 2022. Photo credit: INMA

Indian news media groups, including BCCL, The Hindu Group, Jagran Group, and News24, made headlines by sweeping multiple INMA Global Media Awards 2022

The Hindu Group

The Hindu Group secured first place at the INMA Global Media Awards 2022 for its integrated marketing campaign ‘Bring Back Milk Bikis Classic’ for FMCG brand Britannia India in the Best Multi-Channel Client Advertising Campaign category. In addition, ‘Unacademy-Let’s Crack CSE’ together with The Hindu received an honorable mention in the Best Idea to Grow Advertising Sales category.

BCCL

Bennett-Coleman and Company (BCCL), parent of The Times of India, The Economic Times, and several other dailies won first place for its campaign, ‘#MyFavAdInTOI’ in the Best Use of Social Media category. BCCL also received a first place for Most Creative Use of Advertising Formats for the ‘Maharashtra Times Tulsi Seeds Innovation on World Environment Day’ campaign.

BCCL secured second-place awards for the ‘Times Power of Print’ in the Best PR or Community Service Campaign, for the ‘Maharashtra Times Brand Campaign’ in the Best Brand Awareness Campaign category, for ‘Navbharat Gold Newscast’ in the Best Use of Audio category, fo ‘Reaching Out in Covid-19’ in the Best Initiative to Retail Subscribers category, for Vijay Karnataka’s ‘BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player’ in the Best Subscription Niche Product category, and for ‘Maharashtra Times Brings Lord Ganesh’s Blessing at Home’ in the Most Creative Use of Advertising Formats category.

BCCL also grabbed third place awards for ‘Times Verified’ in the Best Personal Relations or Community Service Campaign category, for ‘Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualization’ in the Best Internal Data Dashboard and Reports category, and for ‘Times Wishlist’ in the Best Use of Data to Drive a Business Result category.

Jagran Group 

INMA honored the Dainik Jagran Group with eight awards including the second prize in collaboration iNext for the ‘Covid Warrior Awards’ in the Best Use of an Event to Create a New Brand in the Regional Brand category. The Jagran Group also got a first prize for ‘When India Went Silent’ in its National Brand category. For its ‘Xcuse Me! Where Is My Toilet’ campaign, Dainik Jagran in association with iNext won a third-place award in the Best Public Relations Are Community Service category.

Dainik Jagran’s Nai Duniya received an Honorable Mention Award for ‘Book Within Book in the Regional Brand’ for Best Idea to Grow Advertising Sales category. The Group also received an Honorable Mention Award for ‘Celebrating Once Again’ in the National Brand Category. Moreover, the Group received two Honorable Mention awards for An App for Stakeholders and The Subscription Engine in the Regional Brand for Best Internal Data Dashboard and Report categories. The Jagran India Group also won a second prize for An App for Stakeholders in the National Brand category for Best New Digital Product.

News24

News24 secured a second place in the Best Use of Audio category for ‘My Only Story: Back to School’ – a podcast series investigating allegations of improper conduct against former St Andrew’s College coach David Mackenzie. Another podcast series, ‘The Inge Lotz Story: A Miscarriage of Justice,’ was also recognized in the same category. An honorable mention was given to the ‘Cape of Flames’ documentary on the 2021 Table Mountain fires for the Best Use of Video, and the company’s 2021 Elections Forecaster app received appreciation in the Best New Digital Product category. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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