Indian winners at the INMA Global Media Awards 2022

Multiple awards for Indian news media companies

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Indian news media groups have won INMA Global Media Awards 2022. Photo credit: INMA
Indian news media groups have won INMA Global Media Awards 2022. Photo credit: INMA

Indian news media groups, including BCCL, The Hindu Group, Jagran Group, and News24, made headlines by sweeping multiple INMA Global Media Awards 2022

The Hindu Group

The Hindu Group secured first place at the INMA Global Media Awards 2022 for its integrated marketing campaign ‘Bring Back Milk Bikis Classic’ for FMCG brand Britannia India in the Best Multi-Channel Client Advertising Campaign category. In addition, ‘Unacademy-Let’s Crack CSE’ together with The Hindu received an honorable mention in the Best Idea to Grow Advertising Sales category.

BCCL

Bennett-Coleman and Company (BCCL), parent of The Times of India, The Economic Times, and several other dailies won first place for its campaign, ‘#MyFavAdInTOI’ in the Best Use of Social Media category. BCCL also received a first place for Most Creative Use of Advertising Formats for the ‘Maharashtra Times Tulsi Seeds Innovation on World Environment Day’ campaign.

BCCL secured second-place awards for the ‘Times Power of Print’ in the Best PR or Community Service Campaign, for the ‘Maharashtra Times Brand Campaign’ in the Best Brand Awareness Campaign category, for ‘Navbharat Gold Newscast’ in the Best Use of Audio category, fo ‘Reaching Out in Covid-19’ in the Best Initiative to Retail Subscribers category, for Vijay Karnataka’s ‘BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player’ in the Best Subscription Niche Product category, and for ‘Maharashtra Times Brings Lord Ganesh’s Blessing at Home’ in the Most Creative Use of Advertising Formats category.

BCCL also grabbed third place awards for ‘Times Verified’ in the Best Personal Relations or Community Service Campaign category, for ‘Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualization’ in the Best Internal Data Dashboard and Reports category, and for ‘Times Wishlist’ in the Best Use of Data to Drive a Business Result category.

Jagran Group 

INMA honored the Dainik Jagran Group with eight awards including the second prize in collaboration iNext for the ‘Covid Warrior Awards’ in the Best Use of an Event to Create a New Brand in the Regional Brand category. The Jagran Group also got a first prize for ‘When India Went Silent’ in its National Brand category. For its ‘Xcuse Me! Where Is My Toilet’ campaign, Dainik Jagran in association with iNext won a third-place award in the Best Public Relations Are Community Service category.

Dainik Jagran’s Nai Duniya received an Honorable Mention Award for ‘Book Within Book in the Regional Brand’ for Best Idea to Grow Advertising Sales category. The Group also received an Honorable Mention Award for ‘Celebrating Once Again’ in the National Brand Category. Moreover, the Group received two Honorable Mention awards for An App for Stakeholders and The Subscription Engine in the Regional Brand for Best Internal Data Dashboard and Report categories. The Jagran India Group also won a second prize for An App for Stakeholders in the National Brand category for Best New Digital Product.

News24

News24 secured a second place in the Best Use of Audio category for ‘My Only Story: Back to School’ – a podcast series investigating allegations of improper conduct against former St Andrew’s College coach David Mackenzie. Another podcast series, ‘The Inge Lotz Story: A Miscarriage of Justice,’ was also recognized in the same category. An honorable mention was given to the ‘Cape of Flames’ documentary on the 2021 Table Mountain fires for the Best Use of Video, and the company’s 2021 Elections Forecaster app received appreciation in the Best New Digital Product category. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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