At Hemtextil, HP and its channel partner, Insight Print Communications, had a joint stand displaying the HP Latex 560 printer. “The HP Latex 560 is primarily used for signage and display, but now we are exploring the home furnishing and decor segments,” said Dheeraj Sharma, regional sales manager, Insight Print Communications. With the Latex technology, customers can expand their opportunity beyond printing on vinyls and banners to films, papers, textiles, canvas, wall paper, and more.
At the exhibition, HP and Insight showcased the versatility of Latex technology through a range of flexible coated and uncoated materials, including applications such as wallpapers, canvas, printed flooring, textile and faux-leather. “Latex is a green technology. Under this portfolio, we have machines of different sizes from 5–10 feet. Predominantly, these machines are used in the branding or advertising segments but one can also use the machines to print different media for the décor market, such as the wall paper showcased in this expo. We are promoting green technology for the décor market. Most of our signage customers are now adding this extended segment to their portfolio.”
Speaking about the exhibition, Sharma said, “We are getting a good response from the visitors. After being witness to the brilliant print quality of the Latex technology, they have come to meet us at the exhibition. Many of them are print agents who collect jobs from the market and get them printed at third-party print shops; they are showing interest in setting up their own business by investing in the HP Latex 560.”