Ahmedabad’s Define Design installs Fujifilm Acuity LED 3200R UV inkjet

Robust demand for high quality LED UV inkjet for interiors

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Dignesh Manubhai Khatri and Vishal Navinbhai Shah of Define Design
Dignesh Manubhai Khatri and Vishal Navinbhai Shah of Define Design

Ahmedabad-based Define Design is one of the city’s leading printers of stretchable ceilings, wallpapers and backlit signage and displays. It supplies signage and interior decor materials to hotels, restaurants, showrooms, corporate offices and residences in all the major cities of Gujarat as well as Mumbai, Hyderabad and Indore. The company recently installed a superwide Fujifilm Acuity LED 3200R UV inkjet roll to roll printer.

“Before zeroing in on the Fujifilm Acuity LED 3200R, we were outsourcing our work to another printer. However, with rising volumes we could not continue to rely on the third-party printer anymore and decided to start our own in-house printing operations. We commissioned the Fujilfilm Acuity LED UV printer six months ago,” says Vishal Navinbhai Shah of Define Design.

Shah says that from the very start he had decided not to go for a Chinese brand but rather for a known global solutions provider. “We had the option to opt for a far more economical printer from China, but we consciously decided to buy Fujifilm’s UV LED technology. This is not only because Fujifilm is a world class brand but also because they have a great after-sale support in India and they deal directly with customers instead of relying on a distributor. This gave us a lot of confidence,” Shah adds.

Stretchable ceiling printed by Define Design at Ahmedabad’s Jalpaan restaurant
Stretchable ceiling printed by Define Design at Ahmedabad’s Jalpaan restaurant

At present Define Design prints about 1,000 square feet of material every day on the new Fujifilm Acuity LED 3200R at very high resolutions using the printer’s eight channels for maximum quality. Offering a maximum print width of 3.2 meters, the Acuity LED 3200R was shown for the first time at drupa 2016 in Dusseldorf. LED UV generates much less heat and consumes far less energy than other UV curing systems.

With a top speed of 110 square meters per hour for CYMK printing, the Acuity LED 3200R features eight ink channels as standard, including cyan, magenta, yellow, black, light cyan, light magenta, white and clear inks. Fujifilm’s Uvijet inks are used to reproduce a wide range of colors. The Acuity LED 3200R allows media rolls weighing up to 100 kilograms and can handle the printing of two rolls simultaneously, boosting productivity as two different images can be printed at the same time.

Working to increase awareness of UV technology

Despite the apparent advantages of UV technology vis-à-vis conventional printing technologies, awareness about the technology is still not widespread in the Gujarat market. Shah says Define Design is working very closely with the industry to spread awareness about various advantages of the technology such as its environment-friendly nature and higher print quality.

“Our main customers are interior designers who further service high-end hotels, restaurants, showrooms, corporate offices and residences. For such customers price is not the defining parameter; for them quality is the most important criteria and consideration. However, we still interact regularly with other segments of customers and educate them about UV technology and its benefits. We have already seen a robust increase in demand for UV and are very hopeful in the coming few years that demand will increase further,” Shah says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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