Media Expo 2020 opens in Mumbai

International participation impacted due to coronavirus

Media Expo 2020 opens in Mumbai. Photo IPP
Media Expo 2020 opens in Mumbai. Photo IPP

Media Expo Mumbai 2020, organized by Messe Frankfurt Trade Fairs India, opened on 20 February at the Goregaon Exhibition Centre in Mumbai. At the expo, a total of 159 exhibitors from indoor and outdoor advertising, signage and media printing segments are showcasing their solutions.

Among the exhibitors are some of the leading companies such as HP, Fujifilm, Colorjet and Mimaki, who have been regularly exhibiting at the show. There are also a number of new participants, including Shiruni Overseas, Yu Hai Technology, Treckwin, Tes Packaging, M-Treck, Wide Design, Aerolam, Lintec India, AM Laser Tech, and Sibco Overseas.

Media Expo has developed very strongly in the last few years. The exhibitors are also very happy, which is very nice. This year, a lot of focus is on sustainable solutions and many companies are showing eco-friendly products at the show. This trend will continue as more and more customers are demanding such solutions,” says Michael Dehn, general manager – Sales and Marketing, Messe Frankfurt Trade Fairs India.

However, due to coronavirus outbreak, a large number of foreign exhibitors have not been able to participate in Media Expo Mumbai 2020.

Unfortunately, we have lost a lot of international exhibitors due to coronavirus outbreak. And that is why the exhibitor numbers are not as strong as they should have been. However, despite this the show is very strong as India is not much impacted due to the outbreak,” Dehn says.

Some of the product highlights from the first day of the trade fair include the Dimense printer by Apsom Infotec, which allows continuous printing and embossing simultaneously at up to 30 square meters per hour speed with a print width of 1.6 m. It uses latex eco-friendly inks and PVC-free structuring eco-deco media that provides a highly durable output and does not fade under direct exposure to light.

Silicon Infotech is showing Mimaki and Handtop UV printers by Silicon Infotech, which can execute high-speed UV spot printing along with cutting, branding and embossing functions effective in label, signage and wallpaper industries, along with proofing and corporate gifting.

Eco-friendly and PVC-free digital wall media film by Digiwrap is water and UV resistant. Applied with water pressure, the film can adapt to the shape of outdoor walls or any non-flat surface.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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