Media Expo 2020 opens in Mumbai

International participation impacted due to coronavirus

Media Expo 2020 opens in Mumbai. Photo IPP
Media Expo 2020 opens in Mumbai. Photo IPP

Media Expo Mumbai 2020, organized by Messe Frankfurt Trade Fairs India, opened on 20 February at the Goregaon Exhibition Centre in Mumbai. At the expo, a total of 159 exhibitors from indoor and outdoor advertising, signage and media printing segments are showcasing their solutions.

Among the exhibitors are some of the leading companies such as HP, Fujifilm, Colorjet and Mimaki, who have been regularly exhibiting at the show. There are also a number of new participants, including Shiruni Overseas, Yu Hai Technology, Treckwin, Tes Packaging, M-Treck, Wide Design, Aerolam, Lintec India, AM Laser Tech, and Sibco Overseas.

Media Expo has developed very strongly in the last few years. The exhibitors are also very happy, which is very nice. This year, a lot of focus is on sustainable solutions and many companies are showing eco-friendly products at the show. This trend will continue as more and more customers are demanding such solutions,” says Michael Dehn, general manager – Sales and Marketing, Messe Frankfurt Trade Fairs India.

However, due to coronavirus outbreak, a large number of foreign exhibitors have not been able to participate in Media Expo Mumbai 2020.

Unfortunately, we have lost a lot of international exhibitors due to coronavirus outbreak. And that is why the exhibitor numbers are not as strong as they should have been. However, despite this the show is very strong as India is not much impacted due to the outbreak,” Dehn says.

Some of the product highlights from the first day of the trade fair include the Dimense printer by Apsom Infotec, which allows continuous printing and embossing simultaneously at up to 30 square meters per hour speed with a print width of 1.6 m. It uses latex eco-friendly inks and PVC-free structuring eco-deco media that provides a highly durable output and does not fade under direct exposure to light.

Silicon Infotech is showing Mimaki and Handtop UV printers by Silicon Infotech, which can execute high-speed UV spot printing along with cutting, branding and embossing functions effective in label, signage and wallpaper industries, along with proofing and corporate gifting.

Eco-friendly and PVC-free digital wall media film by Digiwrap is water and UV resistant. Applied with water pressure, the film can adapt to the shape of outdoor walls or any non-flat surface.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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