Media Expo New Delhi 2018

Delhi races to be the ad capital of India

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media expo

Space bookings for the upcoming edition of Media Expo 2018 has taken a positive leap considering the rapid progress seen in the advertising industry of Delhi and the massive success gained by the previous show.

Post the successful edition with high energy networking and focused business deals, exhibition space at Media Expo 2018 New Delhi is reported to be 95% sold two months before the show. The 43rd edition of Media Expo New Delhi has witnessed a major surge in the participation of new companies. In addition, the reservations for the event will close in the coming weeks. The show that will take place from 7 – 9 September at Pragati Maidan; it has over 25 new companies from Mumbai and other cities like Jaipur, Ludhiana and Lucknow to showcase the solutions being provided by them.

Moreover, the calculations suggest that advertising expenditure in India will grow at 10.5% to touch Rs. 62,400 crore in 2018* and Delhi is emerging as one of the latest hubs for the advertising world.

Promising participation from industry giants and new-comers

Looking at the combination of the past edition and current dynamics of the industry in this region, companies from various sectors of the marketing and advertising industry are keen to exhibit their solutions at the 43rd edition of the show. Along with trusted exhibitors associated with the show, participating for the first time ever are companies like Sheth Printograph, Hacer Enterprises, Aaradhana, Technology Systems, Laser Lab India Pvt Ltd, Unidos InstaPrint, Sarthak Advertising, Siddharth Enterprises, L&Q India, Aar Kay Universal, Koncept Imaging, I-Print, Tarang Electricals, Lions Industries, Print Delta, Colors Digital India, Xenons Digital, Sun Digital Technology to name a few.

Companies like Pal Associates, Unique Sign Innovations, Tanusha Enterprises, TimexBond Industries, Skytec Corporation, Laxmi Sales, Umiya FlexiBond, Nilkamal Ltd, Aludecor Lamination, and Can Image Media Tech will be displaying solutions at the event in New Delhi after receiving a satisfactory response from the recently concluded Mumbai edition.

The event will have visitors from sectors such as designing and consulting, brand marketers, ad agencies, media agencies, and retailers who will get the opportunity to meet businessmen with new ideas, advanced solutions, and better price competency.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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