Media Expo New Delhi 2018

Delhi races to be the ad capital of India

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media expo

Space bookings for the upcoming edition of Media Expo 2018 has taken a positive leap considering the rapid progress seen in the advertising industry of Delhi and the massive success gained by the previous show.

Post the successful edition with high energy networking and focused business deals, exhibition space at Media Expo 2018 New Delhi is reported to be 95% sold two months before the show. The 43rd edition of Media Expo New Delhi has witnessed a major surge in the participation of new companies. In addition, the reservations for the event will close in the coming weeks. The show that will take place from 7 – 9 September at Pragati Maidan; it has over 25 new companies from Mumbai and other cities like Jaipur, Ludhiana and Lucknow to showcase the solutions being provided by them.

Moreover, the calculations suggest that advertising expenditure in India will grow at 10.5% to touch Rs. 62,400 crore in 2018* and Delhi is emerging as one of the latest hubs for the advertising world.

Promising participation from industry giants and new-comers

Looking at the combination of the past edition and current dynamics of the industry in this region, companies from various sectors of the marketing and advertising industry are keen to exhibit their solutions at the 43rd edition of the show. Along with trusted exhibitors associated with the show, participating for the first time ever are companies like Sheth Printograph, Hacer Enterprises, Aaradhana, Technology Systems, Laser Lab India Pvt Ltd, Unidos InstaPrint, Sarthak Advertising, Siddharth Enterprises, L&Q India, Aar Kay Universal, Koncept Imaging, I-Print, Tarang Electricals, Lions Industries, Print Delta, Colors Digital India, Xenons Digital, Sun Digital Technology to name a few.

Companies like Pal Associates, Unique Sign Innovations, Tanusha Enterprises, TimexBond Industries, Skytec Corporation, Laxmi Sales, Umiya FlexiBond, Nilkamal Ltd, Aludecor Lamination, and Can Image Media Tech will be displaying solutions at the event in New Delhi after receiving a satisfactory response from the recently concluded Mumbai edition.

The event will have visitors from sectors such as designing and consulting, brand marketers, ad agencies, media agencies, and retailers who will get the opportunity to meet businessmen with new ideas, advanced solutions, and better price competency.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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