Mimaki India pushes UV technology at Media Expo 2023

Roll-to-roll and flatbed printers

Kenichiro Seki (Middle), managing director of Mimaki India with team at Media Expo. photo IPP

Mimaki India, a provider of digital printing of textiles, showcased its eco-solvent and UV printing solutions — roll to roll and flatbed — aimed at signage customers at the Media Expo exhibition in Greater Noida held from 14 to 16 September 2023.

Indian Printer and Publisher interacted with Kenichiro Seki, managing director of Mimaki India, who joined the company a year ago.

We want to promote our UV technology as the market will eventually shift towards UV from eco-solvent. In terms of media compatibility, UV has a wider range of applications than eco-solvent and Mimaki is a leading provider in this segment. This exhibition serves as an opportunity to push our sales and make more potential clients,” he said.

Due to non-disclosure agreements, Mimaki did not share the names of its customers who recently booked its machines. However, Naved Nakhwa, heading marketing at Mimaki India, informed us that the Southern and Western markets are hot for the company’s UV printing machines.

The Southern markets are more aware of the market and technology as they have already banned eco-solvent technology and are pushing for UV printing technology,” Nakhwa said, agreeing with Seki’s point of UV having a wider range of applications.

The state governments there are very strict about reducing eco-solvent. We are planning several sales schemes to help the state governments in their endeavor and scale higher in terms of sales.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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