Mimaki India pushes UV technology at Media Expo 2023

Roll-to-roll and flatbed printers

Kenichiro Seki (Middle), managing director of Mimaki India with team at Media Expo. photo IPP

Mimaki India, a provider of digital printing of textiles, showcased its eco-solvent and UV printing solutions — roll to roll and flatbed — aimed at signage customers at the Media Expo exhibition in Greater Noida held from 14 to 16 September 2023.

Indian Printer and Publisher interacted with Kenichiro Seki, managing director of Mimaki India, who joined the company a year ago.

We want to promote our UV technology as the market will eventually shift towards UV from eco-solvent. In terms of media compatibility, UV has a wider range of applications than eco-solvent and Mimaki is a leading provider in this segment. This exhibition serves as an opportunity to push our sales and make more potential clients,” he said.

Due to non-disclosure agreements, Mimaki did not share the names of its customers who recently booked its machines. However, Naved Nakhwa, heading marketing at Mimaki India, informed us that the Southern and Western markets are hot for the company’s UV printing machines.

The Southern markets are more aware of the market and technology as they have already banned eco-solvent technology and are pushing for UV printing technology,” Nakhwa said, agreeing with Seki’s point of UV having a wider range of applications.

The state governments there are very strict about reducing eco-solvent. We are planning several sales schemes to help the state governments in their endeavor and scale higher in terms of sales.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here