Cobra Golf to introduce 3D printed commercial putter

Partners with HP and Parmatech for HP metal jet technology

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Cobra
Cobra Golf to introduce 3D printed commercial putter

Cobra Golf, a leader in golf club innovation, announced today the first of its revolutionary products featuring 3D printing technology. The King Supersport-35 putter, developed over the past two years in collaboration with Cobra engineers and the teams at HP and Parmatech, features a fully 3D printed metal body with an intricate lattice structure to optimize weight distribution and deliver the highest-possible MOI in a blade shape. In addition to the 3D printed design, the King Supersport-35 putter features a face insert designed in partnership with SIK Golf, which utilizes their patented descending loft technology (DLT) to create the most consistent and accurate roll on every putt.

Reinvention plays a crucial part in innovation, and Cobra’s LE 3D-printed Supersport-35 putter represents a revolutionary advancement in the way golf clubs are designed and manufactured. Born out of a forward-thinking philosophy, Cobra selected HP as its partner to pioneer 3D printing in golf due to the advantages that their metal jet technology presented over traditional manufacturing and other 3D printing methods. With its quicker processing time and greater design adaptability, our engineers were able to design, prototype, and test multiple iterations and bring the product to market much faster than traditional manufacturing methods.

Cobra
Cobra Golf to introduce 3D printed commercial putter

Cobra and HP began working together in early 2019 and, by early 2020, the team had created thirty-five different design iterations over the course of eight months, showcasing the design freedom and speed of product innovation available by utilizing HP Metal Jet. In addition to this launch, the brands are working together on a strategic, multi-year product roadmap that leverages the design and manufacturing benefits of HP’s additive technologies to deliver future golf equipment that raises performance and golfer satisfaction to new levels. This is just the first foray into what promises to be a significant element in future Cobra Golf clubs. Cobra has plans to launch two additional products in 2021 that feature 3D printed technology.

“At Cobra Golf, we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game,” said Jose Miraflor, vice president of Marketing, Cobra Golf. “To do that, it’s critical to use the most effective manufacturing processes to design, develop, and achieve optimal results, and we’ve certainly done that with this new putter. To continue innovating and transforming the way equipment is manufactured, we worked with HP and Parmatech to take advantage of the benefits of metal jet technology. During the development of the King Supersport-35 putter, we saw immediate benefits from this process, including design freedom, rapid design iteration, and high-quality parts that meet our economic demands. 3D printing is accelerating design innovation, and this breakthrough putter will help usher in a new era for the sporting equipment industry at large.”

“The power of personalization enabled by 3D printing delivers completely reimagined
consumer products and experiences,” said Uday Yadati, global head of HP Metal Jet, HP. “This first of its kind putter is a shining example of the disruptive design and production capabilities of HP Metal Jet 3D printing technology. Cobra’s commitment to innovation and competitive excellence combined with the technical expertise and leadership from Parmatech has led to a breakthrough design win for golf fans around the world.”

Cobra’s Supersport putter, which comes in an oversized blade shape, features SIK Golf’s patented descending loft technology re-engineered into an aluminum face insert. This insert design strategically saves weight from the front of the putter to be repositioned heel-toe and tunes the feel to a slightly softer feel than a traditional all-steel SIK putter face. Their signature face design utilizes four descending lofts (4°, 3°, 2°, 1°) to ensure the most consistent launch conditions for every putting stroke. The exciting partnership, born out of work with SIK Golf partner and Cobra ambassador Bryson DeChambeau, yields flatsticks that not only provide superior stability and consistency due to 3D printing technology but also significantly improved consistency and roll performance.

“I’ve had a lot of success over the years with my SIK putter and was really excited to work with Cobra to develop a new way to manufacture equipment and bring this new putter to market,” said DeChambeau. “HP’s metal jet technology is an incredibly advanced production method and very exacting, which is pretty critical in golf equipment. I think golfers of all levels will benefit from the combination of Cobra’s high MOI design and SIK’s descending loft technology.”

HP metal jet 3D printing delivers superior part quality and requires minimal post-process
finishing. The entire putter body is printed using 316 stainless steel and then sintered at a
high temperature to bind the metal and form the final head part. Due to the advanced
capabilities of metal jet printing, engineers were able to print an intricate lattice structure
within the body – a manufacturing feat that wouldn’t be possible using traditional casting or forging methods. The lattice fine tunes feel and optimizes the distribution of weight within the putter head to create the highest MOI without the need for additional fixed weights. During the final step of the manufacturing process, the surfaces of the putter are precision milled using a computer numeric controlled (CNC) machine to ensure precise shaping and detail while adding the finishing touches to the cosmetic. The Supersport features a high MOI heel-toe weighted design for maximum stability and a plumber neck hosel with a 35-degree toe hang suitable for slight arc putting strokes.

“HP’s 3D printing technology allows us to utilize a complex lattice structure to remove weight from the center of the putterhead and push significant amounts of weight to the perimeter,” said Miraflor. “The result is superior MOI levels and massively increased stability and forgiveness. So not only is the 3D production method more consistent, but it also allows us to design products in a new and superior way.”

The final product is a celebration of a major revolution in golf club manufacturing in the form of a high-performance putter that will appeal to golf purists seeking a clean look and feel but is packed with advanced technology to improve the quality of a golfer’s short game.

The King Supersport-35 ($399, approximately Rs 29,597) will be offered in very limited quantities online at Cobragolf.com only starting Nov. 20, 2020. It is available in 34 inches, RH only, and comes standard with lightweight polyurethane lamkin sinkfit smart grip for outstanding feel and enhanced weight savings. The grip comes standard with Cobra Connect.

Powered by Arccos, the award-winning smart golf system that helps players make smarter,
data-driven decisions. Electronically enabled sensors are embedded into the grip, automatically recording detailed putting data so golfers can track their improvement after each round.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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