Xerox showcases transition in color prints at PrintExpo 2023

A suite of digital printing solutions

Xerox stall at Printexpo 2023 Chennai

Printing solutions provider Xerox presented its range of production printing presses in the three-day PrintExpo Event 2023, taking place at the Chennai Trade Centre, Nandambakkam from 3 to 5 August.

Xerox demonstrated print innovations and software solutions for a personalized experience with end-to-end production technologies. These include the Xerox flagship Iridesse production press with the ability to print 10 colors, six in a single pass.

Then there is the Versant 280 and PrimeLinkC9070, both with 11 color options and 4 specialty colors in a single pass. It is said to redefine digital color prints with fluorescent colors complemented with the brilliance of white and metallic hues of gold and silver enhanced with a clear output for their customers. All this is backed by the benefits of automated workflows, resulting in lower costs and optimum utilization of their invaluable time.

The exhibition provided a platform for visitors to view production offerings from Xerox powered by the latest EFI Fiery Digital Interface, backed with a range of software solutions, and metallic and unique fluorescent prints.

A view of Xerox digital printing solutions:

*The flagship Xerox Iridesse Colour Production Press, which has the capability of printing up to 10 colors and 6 in one go.

The latest version of the most popular Xerox Versant 280 with EFI Fiery FS400, Vacuum Feeders and a range of florescent cyan, florescent magenta and florescent yellow colors all in a single pass. Along with metallic gold, silver, white and clear options to boost.

*Xerox Primelink C9070 with the brilliance of Vivid toners, including gold, silver, clear and white, and fluorescent cyan, magenta, and yellow, with the ability to glow in the dark.

*The Mono Multi-functional Printer – Xerox Prime Link 9100

*XMPie, a software platform for driving more effective audience engagement with personalizing and automating campaigns—using print and digital media—to provide complete omnichannel consistency.

*FreeFlow core digital workflow collection, which combines to optimize production and eliminate costly touch points throughout the value chain. It reduces cost and accelerates production.

*FreeFlow VI suite portfolio of security software, including Micro Text Mark, Pantograph Technology, Xerox Fluorescent Mark, Xerox Infrared Mark, and Xerox Correlation Mark with vector pattern technology.

Speaking on the ‘Fluorescent Theme,’ Shankaracharya Laskar, director of Technology & Channels, Xerox said, “At Xerox, scientists have been working hard to make fluorescence available in the printed form, with specialty toner. Using Xerox’s adaptive CMYK+ kit for the Xerox Versant or PrimeLink printers, graphic designers can now more easily print using fluorescent cyan, magenta, and yellow. The kit adds seven specialty colors and transforms a Xerox four-color printer into an 11-color, capable of creating more than one million color hues — something that doesn’t exist with our competitor machines.

A suite of production print devices, workflow solutions, and high-value application segments – catalogs, books, transactional marketing, wedding albums, photos, and packaging – will be displayed on the Xerox stand. Attendees will learn how automated, integrated end-to-end solutions strengthen and transform operations. PrintExpo was a critical event for all print machine providers, allowing them to showcase their products to customers.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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