Xerox shows its range of specialty colors at Pamex 2023

Automated workflow solutions for digital print technologies

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Xerox shows its range of specialty colors at Pamex 2023
Shankaracharya Laskar, director, technology & channels with the flagship Xerox Iridesse Colour Production Press

Xerox showcased its portfolio of production printing presses at the Pamex 2023 show in Mumbai. According to the company, these presses have a scalable range of color production solutions to redefine the production market with a plethora of specialty colors, thus enabling print providers to profitably grow their business and deliver quality output to their customers.

We are showcasing end-to-end production technologies such as the Xerox flagship Iridesse production press with an ability to print 10 colors and six in a single pass, the Versant 280 and the PrimeLinkC9070, both with 11 color options and 4 specialty color in a single pass, which will redefine the digital color prints with fluorescent colors, complemented with white and metallic hues of gold and silver,” says Shankaracharya Laskar, director, technology and channels, Xerox.

According to Laskar, the exhibition provides visitors an opportunity to see Xerox’ offerings powered by the latest EFI Fiery digital Interface, backed with a bouquet of software solutions, and experience the metallic and unique fluorescent prints being reproduced

“Our participation in Pamex 2023 allows us to have active conversations on how our solutions are driven by advanced automation to ensure customer jobs run virtually on autopilot. This is essential given how labor-intensive the graphic communications market is.”

Laskar says digital transformation is impossible without automation. “Our ongoing commitment to ecosystem-wide automation innovation is significant. The majority of the industry is familiar with static workflow automation, where there is a single path to follow. This is appropriate for repetitive, controlled jobs. For example, books, where the job and output are the same.”

The print market is constantly evolving, Lashkar says. “Our latest offerings will enable providers to discover new business opportunities, capture more pages and navigate change confidently. Our solutions highlight creativity, scalability, and performance that is perfect for production environments.”

A suite of production print devices, workflow solutions, and high-value application segments – catalogs, books, transactional marketing, wedding albums, photos, and packaging – were displayed at the Xerox stand.

Xerox’ digital printing solutions:

  • The flagship Xerox Iridesse Colour Production Press that can print up to 10 colors and 6 in one go.
  • The latest version of the Xerox Versant 280 with EFI Fiery FS400, vacuum feeders and a range of cyan, magenta and yellow florescent colors all in a single run. All this and more with gold, silver, white and clear options to boost.
  • Xerox Primelink C9070 with vivid toners, including gold, silver, clear and white, and fluorescent – cyan, magenta, and yellow, with the ability to glow in the dark.
  • The mono multi-functional printer – Xerox Prime Link 9125
  • XMPie – a software platform for driving effective audience engagement with personalizing and automating campaigns—using print and digital media—to provide a complete omnichannel consistency.
  • FreeFlow core digital workflow collection, which combines to optimize production and eliminate costly touch points throughout the value chain. It reduces cost and accelerates production.
  • FreeFlow VI suite portfolio of security software, including micro text mark, pantograph technology, Xerox fluorescent mark, Xerox infrared mark, Xerox correlation mark with vector pattern technology.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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