Xerox shows its range of specialty colors at Pamex 2023

Automated workflow solutions for digital print technologies

Xerox shows its range of specialty colors at Pamex 2023
Shankaracharya Laskar, director, technology & channels with the flagship Xerox Iridesse Colour Production Press

Xerox showcased its portfolio of production printing presses at the Pamex 2023 show in Mumbai. According to the company, these presses have a scalable range of color production solutions to redefine the production market with a plethora of specialty colors, thus enabling print providers to profitably grow their business and deliver quality output to their customers.

We are showcasing end-to-end production technologies such as the Xerox flagship Iridesse production press with an ability to print 10 colors and six in a single pass, the Versant 280 and the PrimeLinkC9070, both with 11 color options and 4 specialty color in a single pass, which will redefine the digital color prints with fluorescent colors, complemented with white and metallic hues of gold and silver,” says Shankaracharya Laskar, director, technology and channels, Xerox.

According to Laskar, the exhibition provides visitors an opportunity to see Xerox’ offerings powered by the latest EFI Fiery digital Interface, backed with a bouquet of software solutions, and experience the metallic and unique fluorescent prints being reproduced

“Our participation in Pamex 2023 allows us to have active conversations on how our solutions are driven by advanced automation to ensure customer jobs run virtually on autopilot. This is essential given how labor-intensive the graphic communications market is.”

Laskar says digital transformation is impossible without automation. “Our ongoing commitment to ecosystem-wide automation innovation is significant. The majority of the industry is familiar with static workflow automation, where there is a single path to follow. This is appropriate for repetitive, controlled jobs. For example, books, where the job and output are the same.”

The print market is constantly evolving, Lashkar says. “Our latest offerings will enable providers to discover new business opportunities, capture more pages and navigate change confidently. Our solutions highlight creativity, scalability, and performance that is perfect for production environments.”

A suite of production print devices, workflow solutions, and high-value application segments – catalogs, books, transactional marketing, wedding albums, photos, and packaging – were displayed at the Xerox stand.

Xerox’ digital printing solutions:

  • The flagship Xerox Iridesse Colour Production Press that can print up to 10 colors and 6 in one go.
  • The latest version of the Xerox Versant 280 with EFI Fiery FS400, vacuum feeders and a range of cyan, magenta and yellow florescent colors all in a single run. All this and more with gold, silver, white and clear options to boost.
  • Xerox Primelink C9070 with vivid toners, including gold, silver, clear and white, and fluorescent – cyan, magenta, and yellow, with the ability to glow in the dark.
  • The mono multi-functional printer – Xerox Prime Link 9125
  • XMPie – a software platform for driving effective audience engagement with personalizing and automating campaigns—using print and digital media—to provide a complete omnichannel consistency.
  • FreeFlow core digital workflow collection, which combines to optimize production and eliminate costly touch points throughout the value chain. It reduces cost and accelerates production.
  • FreeFlow VI suite portfolio of security software, including micro text mark, pantograph technology, Xerox fluorescent mark, Xerox infrared mark, Xerox correlation mark with vector pattern technology.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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