Messe Frankfurt India collaborates for PrintExpo 2023

Joins forces with Showcase Trade Fairs and Business Media

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PrintExpo
Raj Manek of Messe Frankfurt with Ashok Neelkant of Showcase Trade Fairs And Business Media.

PrintExpo, one of South India’s biggest trade shows focusing on the printing, packaging, signage and advertising segments, will now be organized by Messe Frankfurt India in collaboration with Showcase Trade Fairs and Business Media. 

With more than 25 years of experience in the Indian market, Messe Frankfurt India will further strengthen the position of PrintExpo by leveraging its intelligence, worldwide network, trusted brand name, operational excellence and streamlined processes developed domestically and internationally over the years. 

The upcoming 13th edition in August 2023 will mark the first PrintExpo involving Messe Frankfurt India. Taking place in Chennai, the show is projected to evolve as a platform displaying cutting-edge technological innovations in machinery, processes and products, to meet the burgeoning demands arising from eCommerce and economic developments. Printing and packaging solutions are the indispensable needs of every industry, except for those whose products and services are consumed digitally like the entertainment industry. Product manufacturers and brands are consistently hunting for cost-effective, creative, qualitative and sustainable solutions in the areas of printing, packaging, designing, advertising and related domains.

Industries such as agriculture, consumer durables, beauty, fashion, food retail, FMCG products, components, spare parts, eCommerce, real estate, building materials, furniture, hospitality, healthcare, automobiles and many others rely on printing and packaging solutions. The industry is witnessing demand and shows signs of gradual progression based on recent reports. According to GlobalData, the Indian packaging market size in 2021 was US$ 373.6 billion and is growing at a CAGR of 6% while the global packaging market is anticipated to increase at a CAGR of 4.3% from 2022 to 2031, reaching US$ 1.5 trillion. 

Looking at the commercial printing side, according to IMARC Group’s recent report, India is one of the largest markets in the Asia Pacific region. Its market size was at US$ 33.2 Billion in 2022 and is expected to reach US$ 41.6 billion by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2023-2028. The push comes from fast-paced economic growth and e-commerce developments. 

Raj Manek, executive director and board member, Messe Frankfurt Asia, said: “We are pleased and prepared to expand our Indian portfolio by entering into this strategic alliance with Showcase Trade Fairs and Business Media for organizing PrintExpo. I think a medium like this unifies the Indian printing and packaging industry and offers a competitive edge to the SMEs exhibiting beside the global names in the field. It gives an equal opportunity to the SMEs aiming to expand their businesses, showcase the potential they bear and bring to the forefront the ‘technovation’ happening across the layers of this industry.”

According to Manek, Messe Frankfurt India will boost the scale of this show by expanding its reach in terms of domestic exhibitors, expanding the visitor base to pan-India, and offering international exposure and outlook. We are certain that our strong network of MediaExpo – which is interrelated to the category of PrintExpo will be a strong value-add to the new show. 

PrintExpo has acclaimed prominence in the South Indian market attracting visitors from Tamil Nadu, Kerala, Karnataka, Telangana and Andhra Pradesh and is anticipated to grow the audience through this business move.

Ashok Neelkant, managing director, Showcase Trade Fairs And Business Media, said: “I am delighted to have entered into a strategic tie-up with Messe Frankfurt India. This collaboration marks a significant milestone in our journey and opens up exciting new opportunities for growth and success. By joining forces with Messe Frankfurt India, we will combine our expertise, resources and industry knowledge to create a formidable synergy that will enhance our ability to deliver bigger, better and more dynamic PrintExpo. This collaboration will enable us to broaden our reach, attract a wider array of exhibitors and attendees and provide an even more enriching platform for business networking and innovation.” 

Beginning in 2009, the show has completed 12 successful editions, with the last three editions garnering an average of more than 10,000 visitors and 150 exhibitors for the show. The show draws press owners, commercial printers, vendors, publishers, packaging professionals, brand marketing managers, OOH advertising and media companies, creative and art directors, label-offset-screen printers, digital printers, graphic designers, photographers and videographers – who are only a few of the visitor profiles for PrintExpo.

Visitors can experience live demos and new printing technologies on a variety of surfaces and materials. Congregating multiple stakeholders from a variety of functions involved in the printing and packaging cycle, the show will highlight pre-press, printing press and post-press solutions alongside a range of exhibitors from the signage/POP/POS, packaging and converting, as well as ancillary equipment and products categories. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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