Toppan and A3 collaborate to launch virtual humans

Photorealistic virtual humans to enable diverse communication from virtual to real


Toppan, a global name in communication, security, packaging, décor materials, and electronics solutions, and A3 Co are launching a collaboration focused on the business of casting high-resolution virtual humans based on real people.

Making use of photorealistic virtual humans created using high-definition real scanning data from the Light Stage1 at the Toppan Virtual Human Lab2 and leveraging A3’s casting know-how and experience, the two companies will partner on a new business that includes management of copyrights and personality rights for virtual humans.

“Joining forces with A3 will open up new possibilities for virtual humans,” said Shu Tanabe, Business Innovation manager in Toppan’s Business Development Division. “We will explore how to best combine our respective fields to develop a new casting and model agency business driving the use of virtual humans for diverse applications.”


On the back of advancements in three-dimensional computer graphics and artificial intelligence, corporate advertising and video content featuring photorealistic virtual humans have garnered growing attention in recent years. Virtual humans and related technologies are expected to play a significant role in new forms of communication in the future. Potential applications include reception and guidance functions at various facilities. With the emergence of virtual influencers and virtual versions of famous people, the identity of a virtual human is also now recognized as a form of value provision.

Toppan and A3 are kicking off a collaboration in the virtual human casting business by fusing Toppan’s technology for producing virtual humans based on real people with A3’s expertise and extensive connections to talents and influencers and the entertainment industry in Japan. As well as driving the creation of photorealistic virtual humans of a larger number of people, the initiative will aim to facilitate diverse forms of communication, from virtual to real, by using virtual humans in a wide range of settings.

Establishment of a business scheme centered on virtual humans

A3’s expertise and ties with talent agencies and influencers will be leveraged to enable the scanning of real people on Toppan’s Light Stage and the efficient production of virtual humans. The two companies will establish a business scheme for using virtual humans for advertising, television commercials, and a range of other purposes.

New model agency business using virtual humans

By taking advantage of Toppan’s knowledge on the use of virtual humans for business and A3’s broad-ranging casting know-how, Toppan and A3 will aim to develop methods for managing copyrights and personality rights, create a unique virtual model agency business, and enhance the market value of virtual humans.

Toppan aims to create a new field for virtual humans based on real people. It will generate photorealistic virtual humans from high-definition biometric data obtained using the Light Stage at the Toppan Virtual Human Lab.

A3 will cast models for the generation of virtual humans and expand sales channels for virtual human content. It will also contribute to creating opportunities for talents and influencers and expanding companies’ promotional activities.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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