Fujifilm Business Innovation Singapore launches eStore

Exclusive partnership with eCommerce platform Lazada

The eStore features Fujifilm’s latest line of printers – the Apeos Print series, comprising the Fujifilm ApeosPort Print 3410SD, ApeosPort C2410SD, and the Apeos C325 z.

Fujifilm Business Innovation Singapore, an office printer brand, has announced its partnership with Lazada, Southeast Asia’s leading eCommerce platform, to launch the brand’s first official LazMall flagship store in Singapore. The e-store welcomes a whole new online shopping experience for its consumers, featuring new product offerings designed to cater to the needs of hybrid work. 

Aside from expanding Fujifilm’s Business Innovation Singapore’s strategic eCommerce presence, the partnership marks its first step towards the direct-to-consumer market, while reinforcing Lazada’s leading position in the eCommerce sector. 

Inspired by the ever-increasing shift towards hybrid work, the newly launched e-store features Fujifilm’s latest line of printers – the Apeos Print series, comprising the Fujifilm ApeosPort Print 3410SD, ApeosPort C2410SD, and the Apeos C325 z. This series follows the success of earlier models, specifically the Apeos C325, which won the Buyers Lab (BLI) Winter 2022 A4 Pick Awards2. Available on the Lazada e-store from 9 March 2023, the Apeos Print Series features compact, lightweight designs that promise high print performance, and reliability, for small workgroups.

Beyond printing, additional offerings available through the Lazada e-store will also offer users a full suite of essential hybrid work tools, including the new Innex Cube 360° Conference Camera, and the Ideao Hub 24” QHD Touch Screen Monitor. The Innex Cube 360 Degrees Conference Camera enables AI-facial tracking, while the Ideao Hub 24” QHD Touch Screen Monitor spotlights a 10-port hub and ergonomic stand with a touch screen monitor, to facilitate workgroup conferences and discussions. 

Adeline Goh, Senior director of Strategic Business & Marketing at FUJIFILM Business Innovation Singapore, said: “With the prevalence of hybrid work arrangements, more employees now require the capability to print from home. We recognize the evolving needs of the work environment, which is what our eCommerce store seeks to address.”

Adeline adds, “Our partnership with Lazada goes a long way in improving accessibility in Singapore, and enhancing the customer experience for consumers across multiple levels. From the one-man start-up, to the multi-level SME, we look to leverage our decades of experience in the industry to provide our customers with high-calibre office essentials that can better navigate the shifting balance between work and home.”

In light of its partnership with Fujifilm Business Innovation Singapore, Lazada is offering a discount of up to 23% to celebrate the launch of Fujifilm Business Innovation Singapore’s e-store. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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