Wide-format specialist Oedim invests in Fujifilm’s Acuity Ultra R2

Fifth superwide Acuity press for Oedim

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Oedim
Miguel Ángel Gómez Cano, managing director at Oedim, with the new Acuity Ultra R2.

Spanish wide-format specialist Oedim has once again partnered with Fujifilm to expand its fleet of Acuity wide-format printers to increase productivity and support its growth. The company, which already owns four Acuity Ultra printers, recently invested in a 5m ‘superwide’ Acuity Ultra R2.

The new printer, which has been installed at its 20,000 square meter site in Jaén, Spain, will be used to print wide format advertisements on canvases, as well as signage for events and building wraps.

Established in 1996, Oedim is a wide-format print specialist that prioritizes personalization and efficiency, while delivering versatility and value. Many of its customers operate in the marketing and advertising sectors and require wide-format prints on substrates including vinyl, cardboard, tarpaulin, textiles, and more.

Oedim sought another Fujifilm wide format printer because it was pleased with the quality and reliability of its existing Acuity Ultra machines, and the service.

The Acuity Ultra R2, which is part of Fujifilm’s new range of wide-format printers, is available in ‘superwide’ 5m and standard 3.2m configurations, and Mercury UV and LED UV configurations. Engineered from the ground up, with the operator in mind, it has won Red Dot, Good Design and iF awards for its impeccable design features.

Miguel Ángel Gómez Cano, Managing director at Oedim, says: “At Oedim, wide-format prints are our specialty. Many of our customers operate in the marketing and advertising sectors and require wide-format prints – be it on textiles, vinyl, cardboard or tarpaulin.  Our investment in an Acuity Ultra R2 has enabled us to prioritize personalization and efficiency, while delivering on versatility and value – all while achieving growth.”

“The machine is not only intuitive and easy to use, it is also reliable and offers exceptional quality. This is proven, as we use it predominantly to print on mesh and canvases and events canvases. “

“Now, with an Acuity Ultra R2 included in our fleet of printers, we can offer our customers an even faster and more reliable service, particularly when delivering ‘superwide’ 5m prints.”

Speaking about working with Fujifilm, Cano said: “Our investment in yet another Fujifilm printer has enhanced our confidence in the company as a trusted and reliable partner.”

Joan Casas, manager at Fujifilm Graphic Communications, Spain, comments: “We’re thrilled that the Acuity Ultra R2 is helping Oedim meet the needs of its customers and we thank them for being a loyal Fujifilm partner.”

Fujifilm Graphic Communications Division delivers high-quality, technically advanced print solutions that help printers develop a competitive advantage and grow their businesses.  

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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