HP commits US$ 200 million to sustainable waterbased ink innovation

Creating sustainable digital print solutions

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HP

HP has committed US$ 200 million over five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles. The company’s commitment complements its ongoing investments in other printing technologies and markets aimed at creating sustainable digital print solutions. Traditional textile coloration makes use of technologies that can be problematic from the water emission perspective. World Resources Institute estimates that about 20% of industrial water pollution comes from garment manufacturing.

“Investing in the water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel the business growth for HP,” said Santi Morera, general manager and global head of Graphics Solutions, HP. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler, and more sustainable water-based printing technologies that meet the quality, performance, and economics needed by these markets.”

Future of the market

HP’s water-based inks for corrugated packaging include applications such as food packaging. The company is investing in the production of inks, printheads and press technology, with improved quality, performance and sustainability, with the belief that water-based solutions are the future of this market.

This announcement builds on HP’s existing innovation in water-based ink technology, such as for the sign and display market. Water-based HP Latex Inks, for example, have established a durable, versatile and safer alternative for existing inks used for signage and displays.

“HP’s continuing investment in advancing water-based ink technology gives DS Smith the confidence that we will meet the health and safety demands of our customers, along with our high standards for the work environment for our employees,” said Ruediger Lindner, general manager, DS Smith.

Robert Seay, general manager, Georgia-Pacific Hummingbird said, “Water-based inkjet inks are a technology differentiator in corrugated packaging, enabling us to confidently address a broader range of applications from food and beverage to personal care products.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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