HP has committed US$ 200 million over five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles. The company’s commitment complements its ongoing investments in other printing technologies and markets aimed at creating sustainable digital print solutions. Traditional textile coloration makes use of technologies that can be problematic from the water emission perspective. World Resources Institute estimates that about 20% of industrial water pollution comes from garment manufacturing.
“Investing in the water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel the business growth for HP,” said Santi Morera, general manager and global head of Graphics Solutions, HP. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler, and more sustainable water-based printing technologies that meet the quality, performance, and economics needed by these markets.”
Future of the market
HP’s water-based inks for corrugated packaging include applications such as food packaging. The company is investing in the production of inks, printheads and press technology, with improved quality, performance and sustainability, with the belief that water-based solutions are the future of this market.
This announcement builds on HP’s existing innovation in water-based ink technology, such as for the sign and display market. Water-based HP Latex Inks, for example, have established a durable, versatile and safer alternative for existing inks used for signage and displays.
“HP’s continuing investment in advancing water-based ink technology gives DS Smith the confidence that we will meet the health and safety demands of our customers, along with our high standards for the work environment for our employees,” said Ruediger Lindner, general manager, DS Smith.
Robert Seay, general manager, Georgia-Pacific Hummingbird said, “Water-based inkjet inks are a technology differentiator in corrugated packaging, enabling us to confidently address a broader range of applications from food and beverage to personal care products.”