Kodak’s Prosper Ultra 520 at Hunkeler Innovationdays 2023

February 27 to March 2, in Lucerne, Switzerland

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Kodak’s Prosper Ultra 520 at Hunkeler Innovationdays 2023
The Kodak Prosper Ultra 520 Press will be the highlight at Kodak's booth P5 in Hall 2.

Kodak, a global manufacturer focused on commercial print and advanced materials and chemicals, will showcase its latest technology for high-speed digital production printing and end-to-end workflow management at Hunkeler Innovationdays 2023 to be held from February 27 to March 2, in Lucerne, Switzerland. 

The Kodak Prosper Ultra 520 Press will be the highlight at Kodak’s booth P5 in Hall 2. The recently launched inkjet web press will be on display for the first time in Europe. Taking full advantage of the Kodak Ultrastream Continuous Inkjet Technology, the Prosper Ultra 520 delivers offset-quality print at high speeds, offers flexibility, and enables printers to profitably shift more jobs from traditional offset to digital, the company said in a release. 

Kodak will present a roll-to-roll configuration in which the Prosper Ultra 520 is integrated with a Hunkeler UW8 unwinder and RW8 rewinder along with the Hunkeler WI8 web inspection system via its open architecture interface. The press will print live three versions of a ‘magalog’ (a blend of magazine and catalog) with different editorial and marketing content. The demanding application includes large high-resolution images and a compelling design that leverages the Prosper Ultra 520’s ability to print heavy ink coverage on standard offset paper at 150 mpm (500 fpm).

Visitors can also expect to see an extensive collection of finished applications printed on the Prosper Ultra 520 press as well as the Prosper 7000 Turbo Press, said to be the world’s fastest digital press with speeds of up to 1,345 fpm (410 mpm). The impressive range of samples on display will include trade publications, color books, newspapers, catalogs, postcards, and direct mail.

Kodak Prinergy 

To enable efficient and profitable production in the digital print environment and to realize a “smart factory” concept, a powerful overarching workflow is needed. Kodak will be demonstrating its Kodak Prinergy on-demand business solutions, the first end-to-end workflow solution for the printing industry. Powered by Prinergy on-demand workflow automation and Microsoft Azure cloud, the Prinergy on-demand business solutions remove complexity by bringing together print-specific eCommerce, MIS/ERP, and collaboration software solutions, fully integrated and solely managed by Kodak.

At Hunkeler Innovationdays, the Prinergy solutions manage the digital print workflow and track the entire production process of the magalog job all the way to the saddle-stitched end product. 

In addition to its activities on the exhibition floor, Kodak will talk about its solutions for seamless and efficient workflow integration in the digital printing environment at the Doxnet on-site conference, which will be held on February 28 as part of Hunkeler Innovationdays.

We are excited to use Hunkeler Innovationdays for the European premiere of the Kodak Prosper Ultra 520 Press. This breakthrough inkjet press eases printers’ transition from offset to digital production with its quality, productivity, and application capabilities,” said Jim Continenza, executive chairman and chief executive officer, Kodak. “Kodak Prosper presses, with their high-speed architecture and use of proprietary water-based nanoparticulate pigment inks and optimizer agents, provide complete solutions for high-output, cost-effective printing of a broad range of applications in all segments of the print market.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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