Fujifilm’s flagship Revoria Press PC 1120 steals show at CEIF 2023

Printed samples were also on display

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Fujifilm’s flagship Revoria Press PC 1120 steals show at CEIF 2023
Priyatosh Kumar, head of Fujifilm’s graphics art division, with the Revoria Press PC 1120

Fujifilm India displayed a variety of products at the Consumer Electronic Imaging Fair (CEIF) 2023 held from 5-7 January in Mumbai, including the 6-color print engine Revoria Press PC 1120 from its graphics arts division.

“The Revoria Press PC 1120 is Fujifilm’s flagship product. This press prints photo images of great quality. In India, photos are largely wedding album-centric. So, this is the right solution for wedding album and amateur album printing. The press was launched a year ago. We managed to install 20 units across India. We are getting traction for the product in both the photo printing market and the general commercial printing segment. It is a very versatile press,” said Priyatosh Kumar, head of division, graphics arts division, Fujifilm India.

Fujifilm also displayed the ApeosPro for Photo C810 / C750 / C650 printer, which is built on a next-generation hybrid platform, along with the Frontier DE100-XD. The ASK-400 dye-sublimation printer was also on display. In addition to the hardware, the company displayed a variety of samples printed by Fujifilm customers.

“We believe that the proof of the pudding is in the eating. And that is why our customers showcased samples printed on our machines. Six customers displayed their samples of which five are purely into photo albums. One is a web to print photo company. If you had a look at the samples they displayed, you would have realized the power of our technology,” Kumar said. 

Graphic arts industry bounces back

The year 2022 was largely a good year for the graphics arts in India as well as for Fujifilm India’s graphics arts division.

“We are new in the digital production printing market. We are just scratching the surface when it comes to the photo printing business. As for our traditional plates business, we have done extremely well. We are very optimistic about our growth in the graphics arts business,” Kumar said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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