Kodak Sonora process-free plates sales up 24% over previous year

Growth has been driven by offset printers, more demand

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Kodak Sonora process-free plates sales up 24%
Kodak Sonara process-free plates are said to improve the sustainability performance of print businesses

Kodak Sonora process-free plates business has risen by 24% over the previous year in terms of sales volumes. The growth has been driven by offset printers in India who are taking advantage of the efficiency, sustainability, and cost benefits of Kodak Sonora process-free plates, the company said.  

The combined efforts of Kodak’s direct sales and its channel partners in India also played a key role, according to the company. 

SONORA XTRA printed images
SONORA XTRA printed images

 “We are excited to have reached this very significant milestone with our Sonora process-free plates in India. At the same time, we are confident that even more printers will want to benefit from the environmental and efficiency advantages of our process-free plates in the near future. We expect enormous growth of our Sonora plates business in India to continue in the coming years,” said Simon Gan, VP, Regional Sales, GCC-SEA, Kodak.

There are many good reasons why more printers in India are joining the well over 6,000 users of Kodak  Sonara process-free plates around the world – they drastically simplify and streamline the platemaking process and improve the sustainability performance of print businesses. 

SONORA XTRA on the Rollers
SONORA XTRA on the Rollers

They completely eliminate electricity, water, developer, replenisher and gumming solution, and clean-out finisher associated with conventional plate processing. Since there isn’t any chemistry used and no plate processor in need of cleaning and maintenance, there is also no waste chemicals or contaminated residual liquids to be disposed of and Sonora plates help reduce waste on press, the company said. 

Kodak is a leading global manufacturer focused on commercial print and advanced materials and chemicals.  

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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