Color-Logic releases Pattern-FX Volume 7

All print starts with design

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Colo-Logic Pattern-FX V7
Color-Logic releases Pattern-FX Volume 7 Image Color-Logic

January 2023, US based Color-Logic a leader in metallic colors systems and print embellishment, has announced the release of Pattern-FX Volume 7. Commenting on the event, Color-Logic director of Sales and Marketing Mark Geeves said, “Patterns have become a key element of graphic design in recent years. Color-Logic Pattern-FX volumes are illustrator palettes which incorporate the Color-Logic special effects and make pattern usage effortless, predictable, and reproducible.

The patterns can be rotated and scaled, and since Color-Logic colors can ge gradated, two or more colors can be used within one pattern. When using the seven Pattern-FX volumes together with the 924 metallic colors in the Color-Logic Design Suite, graphic designers have access to 776,160 predictable and reproducible embellishment patterns with just a few mouse clicks, although with scaling and rotation, the true number of print embellishments is essentially unlimited. In addition, with Color-Logic Gradation-FX, graphic designers can blend metallic colors into other metallic colors for each pattern or blend process colors into metallic colors for use on conventional or digital presses.”

Geeves continued, “At Color-Logic, we believe ‘All print starts with design.’ Once graphic designers have Color-Logic tools and understand what is possible with print embellishment, they will increase the use of value added print. These tools enable graphic designers to produce all colors and embellishments with just five inks – silver ink or toner with CMYK on paper, or white ink or toner with CMYK on reflective stock. Color-Logic makes print embellishment not only predictable but economical for production.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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