Canon at Consumer Electronic Imaging Fair 2023

Shows imaging and printing products

Canon booth at the Consumer Electronic Imaging Fair in Mumbai. Photo Canon

Canon India, a leading digital imaging company, showcased its range of products across segments at the Consumer Electronic and Imaging Fair, a three-day event organized by the All India Photography Trade and Industry Association, at the Jio World Convention Centre, Mumbai, from 5-7 January 2023.

Targeted at professionals, enthusiasts, filmmakers, students, and educators in the field of photography and videography, the exhibition provides an ideal platform to display its technological supremacy. Through the event, Canon actively engaged with its customers via experiential demonstration zones incorporating the right amalgamation of technology, educational sessions, and networking.

Keeping in mind the growth of online content consumption, Canon’s latest range of cameras is set up for consumers for an in-depth demo and experience, highlighting the brand’s imaging potential across the wedding, wildlife, fashion, and vlogging segments, depicting speed, slow-motion, action, and video capabilities, under different lights and moods. These include the most recent and game-changing EOS R6 Mark II as well as Canon’s entrants into the APS-C Sensor market – the EOS R7 and EOS R10, alongside a special VR Zone for the RF5.2mm f/2.8L Dual Fisheye lens.

On the printers’ front, Canon displayed its wide range of printers for consumers and businesses through live product display. The two demo zones targeting photo studios and design shops and jobbers, shed light on product USPs. The printing technology includes the Ink Tank G Series, as well as Canon’s flagship professional printers, including the imagePrograf series such as TM-5200, Pro-541, and GP-540. 

Manabu Yamazaki, president, and CEO, of Canon India, said, “The Consumer Electronic and Imaging fair is one of the most opportune platforms for us to connect with our customers and exhibit our technological supremacy in imaging and printing solutions. At Canon, it is our endeavor to make superior technology accessible to our customers and offer them product experiences that are par excellence. With the consumer landscape evolving at a rapid pace since the pandemic, we have strived to empower the growth of many segments especially those of vlogging, professional photography, videography cinema, OTT as well as cater to the printing needs for home and professional segments. As we continue to support growing segments, we aim to consistently connect with our customers face to face so that they get to truly experience the potential of our products. Over the past editions of the show, we have been overwhelmed with the positive response received and we look forward to marking yet another milestone through our association with this premium interactive platform.”

The best companions for filmmakers and cinema enthusiasts, the Cinema EOS range with its star performers EOS R5C, EOS C70, and C300 MARK III were also showcased.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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