All the news that is fit for a prince

The presses will surely be primed this week for a reprint

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'In print we know at least that these are the words and ideas that the author intended, whether in a column by Jeremy Clarkson or the second born son of the country’s monarch.' – Gareth Ward| news
'In print we know at least that these are the words and ideas that the author intended, whether in a column by Jeremy Clarkson or the second born son of the country’s monarch.' – Gareth Ward

We are just a week into the new year and we have already experienced the absolute power of print. The publication of the Duke of Sussex’s memoir Spare has generated more comment, more opinion and more argument than any of his or his wife’s previous forays into the media – more than high profile television interviews, more than the Netflix documentary series. A printed book has this power, even if very few people have as yet been able to read and ingest it. The presses will surely be primed this week for a reprint, welcome at a point in the year that book printers can be quiet.

It matters what is set down in print because print confers trust more than any other medium. This is a legacy from the time that print was expensive and slow, dependent on typesetting, galleys, several rounds of proofing before the ink was applied. Nobody would go to the trouble of printing something, unless it was worth it. And if it was worth it, the word could be trusted. Compare with a pithy comment spewed out on social media, often without thinking. There is power there for sure, especially when combined with others of a similar conspiratorial bent, but ultimately few Facebook, Instagram or Twitter comments endure. People may enjoy the ebb and flow of comments on social media. Few actually trust them.

This is why books will fly off the shelves this week. This is why there are great expectations for the new Smart Label technology, why investment continues in printed labels and packaging, why there is excitement around programmatic mailing. What is printed confers trust for banknotes and for packaging and print itself is to be trusted, even if the sentiments that are expressed in print may not be. Because they are in print we know at least that these are the words and ideas that the author intended, whether in a column by Jeremy Clarkson or the second born son of the country’s monarch.

Reprinted from Print Business – For forward thinking printers – eZine dated 9 January 2022 –www.printbusiness.co.uk

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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