Bombay Enterprise installs MGI Accurioshine 3600 to meet print enhancement demand

First MGI press in Mumbai's suburbs

Dipu with the MGI press

The Andheri East-based Bombay Enterprise recently installed a brand new MGI Accurioshine 3600 digital embellishment press to meet the rising demand for post-print value-addition work in suburban Mumbai. This is the first MGI press – which comes with an offline foiling unit –  to be commissioned in Mumbai’s suburbs. There are two other MGI users in Mumbai, but both are based in the south central Mumbai business district of Lower Parel. 

“Before setting up our printing infrastructure in Andheri East, we were intermediaries between the offset printers and print buyers, sort of print brokers. It was a credit-heavy business. Earlier this year, we decided to get into the digital print and print enhancement business ourselves. We installed the MGI press in October and since then it has been a great run. The demand for post-print enhancement work is strong and growing. We do enhancement jobs for our own in-house prints as well as for third-party printers, both offset and digital,” says Dipu who manages the operations with his father.

Bombay Enterprise offers print enhancement services such as digital spot UV coating, digital hot foil, both gold and silver, embossing, among others. In the press department, it has a Ricoh digital press. The company has customers in cosmetics, banking, pharma, food, jewelry, photography, and other sectors.

First MGI press in Mumbai suburbs

Before Bombay Enterprise, only two companies in Mumbai had MGI presses and both were located in Lower Parel. Dipu says there is a huge demand for print enhancement work in the suburbs and this is why his firm decided to buy the MGI press. 

Vijay Kamat of Konica Minolta says that lot of print buyers from the northern suburbs of Mumbai demand print enhancement services. “Konica Minolta used to get inquires about when an MGI press will be installed in the western Mumbai suburbs. There was a big need for an MGI press in this area. We are glad that the machine has been finally commissioned at Bombay Enterprise in Andheri,” Kamat says.

Dipu says working with Konica Minolta India was a great experience. “The best part is the after-sales service. Their team has done a lot of hand-holding and helped us in getting to know the technology better,” he adds. 

Eyeing new segments

Having got an overwhelming response to its print enhancement work, Bombay Enterprise is now looking to acquire customers in new areas.

“We are eyeing bigger business in the wedding cards and calendar printing segments. We have tied up with a couple of big wedding card printers. We hope to expand in these areas aggressively as the clients are ready to pay for these services,” Dipu says.

Print enhancement market matures

Konica Minolta’s Kamat says the post-print enhancement market has matured in the last three to four years with installations happening in tier-II cities. 

“We have about 35 MGI installations in India. More customers in tier-II and tier-III cities are buying the MGI press. Recently, we sold an MGI press to a customer in Jaipur. We have installations in cities such as Nagpur, Nashik and Lucknow. MGI has become a market leader in this segment,” Kamat says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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