South Asian Digital Media Awards 2022 announces new categories

‘Best Digital Advertising Awards’ is one of the new categories

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Digital Media Awards
The Gold winners from each category are nominated to compete in the World Awards

Four new categories have been announced for Wan-Ifra’s South Asian Digital Media Awards 2022.

The awards recognize South Asian publishers that have delivered unique and original digital media projects in the last 12 months. 

The last edition of the awards received more than 140 entries, a record jump of close to double the number of entries in the previous year.

The entries for this year’s awards are closing soon.

Four new categories have been announced this year – Best Digital Advertising Project, Best Trust Initiative, Best ePaper Concept, and  Best Use of Short Form Video.

The ‘Best Digital Advertising Project’ acknowledges the rise of digital advertising in publishers’ revenue and the importance to deliver creative and effective campaigns to advertisers. 

In this new category, innovative digital advertising projects and advertising using other digital formats will be evaluated.

Entries for the Best Digital Media Project will have a clear message, an effective social strategy, a strong brand voice, and effective targeting.

The categories for the 2022 edition are:

  • Best News Website
  • Best Use of Video
  • Best Newsletter
  • Best Data Visualization
  • Best Digital Subscription Initiative
  • Best Trust Initiative (new)
  • Best Podcast
  • Best in Audience Engagement
  • Best ePaper Concept (new)
  • Best Digital Advertising Project* (new)
  • Best Special Project for COVID-19 / Pandemic Reporting*
  • Best Use of Short Form Video* (new)
  • Best Native Advertising / Sponsored Content Campaign*
  • Champion Publisher of the Year*

The Gold winners from each category are nominated to compete in the World Awards. Participants can partake in more than one entry for a particular category. The award ceremony will be held during the Digital Media India 2023 Conference session.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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