South Asian Digital Media Awards 2022 announces new categories

‘Best Digital Advertising Awards’ is one of the new categories

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Digital Media Awards
The Gold winners from each category are nominated to compete in the World Awards

Four new categories have been announced for Wan-Ifra’s South Asian Digital Media Awards 2022.

The awards recognize South Asian publishers that have delivered unique and original digital media projects in the last 12 months. 

The last edition of the awards received more than 140 entries, a record jump of close to double the number of entries in the previous year.

The entries for this year’s awards are closing soon.

Four new categories have been announced this year – Best Digital Advertising Project, Best Trust Initiative, Best ePaper Concept, and  Best Use of Short Form Video.

The ‘Best Digital Advertising Project’ acknowledges the rise of digital advertising in publishers’ revenue and the importance to deliver creative and effective campaigns to advertisers. 

In this new category, innovative digital advertising projects and advertising using other digital formats will be evaluated.

Entries for the Best Digital Media Project will have a clear message, an effective social strategy, a strong brand voice, and effective targeting.

The categories for the 2022 edition are:

  • Best News Website
  • Best Use of Video
  • Best Newsletter
  • Best Data Visualization
  • Best Digital Subscription Initiative
  • Best Trust Initiative (new)
  • Best Podcast
  • Best in Audience Engagement
  • Best ePaper Concept (new)
  • Best Digital Advertising Project* (new)
  • Best Special Project for COVID-19 / Pandemic Reporting*
  • Best Use of Short Form Video* (new)
  • Best Native Advertising / Sponsored Content Campaign*
  • Champion Publisher of the Year*

The Gold winners from each category are nominated to compete in the World Awards. Participants can partake in more than one entry for a particular category. The award ceremony will be held during the Digital Media India 2023 Conference session.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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