The programme of Wan-Ifra’s Digital Media India 2022 is released this week and features several successful case studies of digital transformation, revenue, engagement and technology. Louise Story, author and former chief news strategist and chief product and technology officer of Wall Street Journal, shares the transformation happening in the West, the ‘MACAU’ initiative she drove, broadening the impact of brand’s journalism and more.
Digital Media India 2022 is the conversation around an array of contemporary business, editorial and digital business topics. A concise, carefully-tailored, content-rich programme to help connect with the right people. This industry rendezvous brings together more than 200 senior publishing executives from over 15 countries.
It’s 3-days of invigorating conversation and debate around the latest media trends successful monetization strategies relevant to the South Asia journalism industry.
Do not miss the opportunity to listen to inspiring case studies in news publishing from Singapore, Malaysia, the USA, UK, Germany and India.
The session timing for all three days from 8-10 March 2022 is as follows –
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.
