Wan-Ifra’s Digital Media conference in March 2022

Digital transformation in the Americas and the insights for South Asian publishers

Wan-Ifra Digital Media conference
Wan-Ifra conference on Digital Media India 2022.

The programme of Wan-Ifra’s Digital Media India 2022 is released this week and features several successful case studies of digital transformation, revenue, engagement and technology.
Louise Story, author and former chief news strategist and chief product and technology officer of Wall Street Journal, shares the transformation happening in the West, the ‘MACAU’ initiative she drove, broadening the impact of brand’s journalism and more.

Digital Media India 2022 is the conversation around an array of contemporary business, editorial and digital business topics. A concise, carefully-tailored, content-rich programme to help connect with the right people. This industry rendezvous brings together more than 200 senior publishing executives from over 15 countries.

It’s 3-days of invigorating conversation and debate around the latest media trends successful monetization strategies relevant to the South Asia journalism industry.

Do not miss the opportunity to listen to inspiring case studies in news publishing from Singapore, Malaysia, the USA, UK, Germany and India.

The session timing for all three days from 8-10 March 2022 is as follows –

Morning Session – 1000 hr – 1230 hr IST

Afternoon Session – 1500 hr – 1700 hr IST

Click here for Registration

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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