Wan-Ifra announces winners of South Asian Digital Media Awards 2021

Manorama Online is awarded as ‘Best in News Website’

Wan-Ifra has announced the winners of the South Asian Digital Media Awards 2021
Wan-Ifra has announced the winners of the South Asian Digital Media Awards 2021

Malayala Manorama’s manoramaonline.com bagged the ‘Best in News Website’ South Asian Digital Media Award for the third time in a row. Among the winners are The Hindu, Hindustan Times, The Quint, Mojo Story, NDTV Convergence, Times of India Digital, and Sakal.

The 2021 awards in their fifth edition received more than 140 entries, a record jump of close to double the number of entries in the previous year. These awards, presented by Wan-Ifra, recognize South Asian publishers who have delivered unique and original digital media projects in the last 12 months. These projects inspire us all, from new approaches to digital subscriptions to impactful native advertising campaigns. The ‘Gold’ winners automatically enter Wan-Ifra’s World Digital Media Awards competition. 

Winners of South Asian Digital Media Awards 2021

The winners of South Asian Digital Media Awards 2021 for the different categories are – 

Best News Website (or) Mobile Service

  • Gold – Manoramaonline.com, Malayala Manorama
  • Silver – thequint.com, The Quint
  • Bronze – bloombergquint.com, Quintillion Business Media

Best Use of Online Video

  • Gold – Life in an Auto – The Inspiring Story of 74-year-old Sole Breadwinner, Desraj Jyot Singh, The Quint
  • Silver – Girls on a Mission, People Like Us Create (PLUC)
  • Bronze – A Night at India’s Largest Farmer’s Protest, BBC News

Best Newsletter

  • Gold – Times TOP 10, Times of India Digital 
  • Silver – The India Cable, Foundation for Independent Journalism
  • Bronze: Here’s the thing – Weekly Members-only Newsletter, Spunklane Media.

Best Data Visualization

  • Gold – West Bengal Elections 2021, NDTV Convergence
  • Silver – Covid-19 pandemic – Full Coverage, NDTV Convergence
  • Bronze – Kerala Assembly Election 2021, The Mathrubhumi Printing & Publishing

Best Reader Revenue Initiative

  • Gold – HT Codeathon, Hindustan Times
  • Silver – Support The Wire, Foundation for Independent Journalism
  • Bronze – Freedom Sale 2021 – The Hindu Group, The Hindu

Best in Audience Engagement

  • Gold – Bring Back Milk Bikis Campaign, The Hindu
  • Silver – Teen Goshti, BBC News
  • Silver – Kissan Protein Champs – Knowledge Series & Brain-teasing Activities, The Hindu
  • Bronze – Njanoru Naran, M M Publications (Vanitha)

Best Podcast / Digital Audio Project

Gold – Sakalchya Batmya / Daily Sakal News, Sakal Media Group

Silver – Club FM Cinema Katha, The Mathrubhumi Printing & Publishing Co. Ltd.

Bronze – Vivechana, BBC News 

Best Brand Marketing Campaign (for News Brands)

  • Gold – Doctor’s Day Campaign – Hindustan Times
  • Silver – Neel Barir Lorai – Anandabazar Patrika
  • Bronze – HT Fresh – First Voice, Last Word – Hindustan Times

Best Special Project for Covid-19

  • Gold – On The Road with the Pandemic: Counting India’s Uncounted Covid Deaths, Mojo Story
  • Silver – Hindustan Covid Actions, Hindustan Media Venture.
  • Silver – Covid-specific Jagran Dialogues Series, in collaboration with Ministry of Health & Family Welfare and Unicef India, Jagran New Media
  • Bronze – BBC’s coverage of Covid in India, BBC News

Best Branded / Sponsored Content Campaign

  • Gold – Unacademy Let’s Crack CSE, The Hindu 
  • Silver – HT Codeathon, Hindustan Times
  • Silver – Break the Taboo, The Daily Star
  • Bronze – Bring back Milk Bikis, The Hindu
  • Bronze – HTLS 2020, Hindustan Times

The entries were evaluated by an international panel of jury which included – Adam Tinworth, Digital Publishing Consultant, UK, Alberto Lucas López, National Geographic, Angela Robson, multi-award-winning TV, radio and print journalist, Corinne Podger, Reuters & BBC Certified Consultant, Australia, Dickens Olewe, Journalist, Kenya, Emanuel Karlsten, Media Consultant, Hans Peter Janisch, newspaper designer and consultant, Iryna Vidanava, independent online media consultant, Belarus, Jacqui Park, journalist, editor and media strategist, Jerusha Raath, Head of Brand Studio, 24.com, Juan Velasco, Founder and Creative Director of 5W Infographics, Michael Cooke, consultant and editor, Murdoch Davis, consultant and editor, Rob Montgomery, Mobile Journalism consultant, Lucie Lacava, Design Consultant, Steve Yelvington, Media Consulting and Training, Kuek Ser Kuang Keng, Award-winning digital journalist, Kuala Lumpur, Rakesh Dubuddu, founder and chief executive officer, Factly, Chhavi Sachdev. Storyteller – Podcast Producer, Editor, Aniruddha Pawade, Podcast Consultant, Gurman Bhatia, Independent Information Designer, Prem Koman, Narrative & Storytelling consultant, Kavita Chandran, Thomson Reuters Foundation and Sambit Pal, Associate Professor, International School of Broadcasting and Journalism.

The winners will receive their awards virtually at the upcoming South Asian Digital Media Awards 2022, which will take place from 8-10 March. 


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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