Pune’s APK Publishers woos first-time writers

Self-publishing with a professional filter

Prashant Karhade and Anagha Karhade, the duo fulfilling dream of young aspirants

APK Publishers, the only ‘truly English’ publishing house based in Pune, in their eight-year-long journey has always encouraged young and fresh talent to write and have their books published. The very essence of their journey is a mission to help first-time writers to get their work published. The husband-wife duo had no conscious plans to build a publishing house which has emerged somewhat accidentally.

Talking about the inception of their company, Anagha Karhade, chief operating officer and co-founder of APK Publishers, reveals that starting a publishing house was not a conscious plan but an accident. Prashant Karhade, chief executive officer and co founder, is a writer himself and started getting several creative ideas on the birth of his daughter, Arohi. Converting the ideas into something tangible, he wrote his debut novel Memory Remains, based on the journey of an Indian to the U.S. and back.

Anagha says, “While trying to get the novel published, he went through all the harrowing experiences that almost all first-time writers go through. He finally found a publisher but he did such a horrible job with the book that both of us felt that we could do a lot better. So we started APK Publishers and self-published it.”

Soon writers who wanted to get their first book published started approaching them. Today, eight years later, the company has published more than 65 books. Anagha shares that somewhere along the journey, they came up with the tagline ‘By Writers. For Writers.’


The selection process of the writers is based on the self-publishing model. The writers pay for the cost of production of the first print-run. However, the company doesn’t publish just about any book that comes to it. Sharing her experience, Anagha says, “Sometimes the books are very bad. With first-time writers, mostly language is an issue but sometimes there’s nothing in the story either. We give the writers our honest feedback in such cases and politely refuse to publish their books.”

She further observes, “Many a times, the books contain excessive (and needless) sex and violence. We reject such books. Essentially, we take on projects where either the idea or the language stands out.”

The decision to take on a project is taken according to the criteria outlined. Once the company starts working on a book, the in-house team shares its feedback with the writers, including how to market and sell the book. Writers find it very helpful, busting some of the myths that they have.

For example, most first-time writers believe that people will first buy their book and then they will like them but it is exactly the other way around; people first need to like what one writes and then they buy the book. This is a classic Catch-22 situation! Hence, they suggest to writers that they talk more about their book with energy and passion.

“As far as on-demand printing is concerned, we sometimes go for that option if we don’t want to stock copies of the book. And we are doing that increasingly these days,” says Prashant. The company has published books in the traditional models as well. Writer Megha Rao, for instance, has had a series of five books published and subsequently bagged a two-book deal from Penguin. As far as bringing literature to the readers is concerned, the company has always published ‘good’ books that stand a chance to succeed commercially. Anagha says, “Short stories have worked well for us and we have quite a few short story collections and anthologies.”

The company also helps writers to distribute books to a bunch of distributors with whom it has established relations over the years. Speaking on the promotion of the books, Anagha says, “Traditional methods of promoting books are very expensive, so we rely more on other methods like social media to spread the word about the books. We send emails to our mailing list, which is essentially the list of people who we have built relations with over the years. It is quite big! And we keep trying to add new channels of distribution for our books.”

Online mediums have seen a credible surge in the sales of APK Publishers. As online is a fast and easy medium, and books are delivered to one’s doorstep which is a big plus, this method is here to stay. Anagha points out, “We have also started seeing sales of the Amazon Kindle copies of our books. Over the years, these sales used to happen outside India, but now we can see sales in India as well!”

The company has its book store on its website: http://apkpublishers.com and distributes books on all leading online websites for sale. APK Publishers has also attended some leading book fairs where the response it received was highly appreciative.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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