WAN-IFRA announces virtual training for Indian journalists

Digital skills and upskills for journalists

The program will be held from 27 May to 2 July

WAN-IFRA has launched a new training program for journalists in India supported by Learn with Facebook Journalism Project. The program is designed to help journalists work in the new circumstances created by the Covid-19 pandemic. Conceptualized to be delivered entirely in virtual learning mode, the training program, which comprises webinars and one-to-one virtual coaching, will impart digital storytelling skills.

This six-part virtual learning program will be held from 27 May to 2 July and focus on digital skills development for journalists. It will give participants insights about writing for the digital medium, thinking visually about content, making their stories discoverable, and using tools to increase productivity.

The program schedule is as follows:

  • Writing for digital, 26-27 May
  • Digital Marketing for journalists, 3-4 June
  • Thinking visually about content, 10-11 June
  • SEO best practices, 17-18 June
  • Build your personal brand on social media, 14-25 June
  • Productivity tools for project management, 1-2 July

“The COVID-19 pandemic has disrupted the news media industry like never before. And the role of news publishers as the authentic source of news has become more important than ever. During these times, it is imperative that the journalists upskill and equip themselves to address the information needs of the society,” said Magdoom Mohamed, managing director of WAN-IFRA South Asia. “We are happy to partner with the Facebook Journalism Project to address this skill gap and to play a part in helping the industry face the new challenge.”

Each module will be taught by leading industry experts and veterans, including Prem Panicker, Alok Agarwal, Veda Shastri, and Sunil Prabhakar. “Journalists are working under challenging conditions to keep people informed during the Covid-19 pandemic. For many, these tough times also call for new skills to be learned. Through this initiative, with WAN-IFRA, we are reiterating our commitment to supporting the news industry and journalism,” said Harsha Subramaniam, head of news partnerships, India, Facebook.

Participants will also get additional one-to-one coaching sessions to apply the learning in the class to real life.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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