WAN-IFRA announces virtual training for Indian journalists

Digital skills and upskills for journalists

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WAN-IFRA
The program will be held from 27 May to 2 July

WAN-IFRA has launched a new training program for journalists in India supported by Learn with Facebook Journalism Project. The program is designed to help journalists work in the new circumstances created by the Covid-19 pandemic. Conceptualized to be delivered entirely in virtual learning mode, the training program, which comprises webinars and one-to-one virtual coaching, will impart digital storytelling skills.

This six-part virtual learning program will be held from 27 May to 2 July and focus on digital skills development for journalists. It will give participants insights about writing for the digital medium, thinking visually about content, making their stories discoverable, and using tools to increase productivity.

The program schedule is as follows:

  • Writing for digital, 26-27 May
  • Digital Marketing for journalists, 3-4 June
  • Thinking visually about content, 10-11 June
  • SEO best practices, 17-18 June
  • Build your personal brand on social media, 14-25 June
  • Productivity tools for project management, 1-2 July

“The COVID-19 pandemic has disrupted the news media industry like never before. And the role of news publishers as the authentic source of news has become more important than ever. During these times, it is imperative that the journalists upskill and equip themselves to address the information needs of the society,” said Magdoom Mohamed, managing director of WAN-IFRA South Asia. “We are happy to partner with the Facebook Journalism Project to address this skill gap and to play a part in helping the industry face the new challenge.”

Each module will be taught by leading industry experts and veterans, including Prem Panicker, Alok Agarwal, Veda Shastri, and Sunil Prabhakar. “Journalists are working under challenging conditions to keep people informed during the Covid-19 pandemic. For many, these tough times also call for new skills to be learned. Through this initiative, with WAN-IFRA, we are reiterating our commitment to supporting the news industry and journalism,” said Harsha Subramaniam, head of news partnerships, India, Facebook.

Participants will also get additional one-to-one coaching sessions to apply the learning in the class to real life.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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