WAN-IFRA announces virtual training for Indian journalists

Digital skills and upskills for journalists

The program will be held from 27 May to 2 July

WAN-IFRA has launched a new training program for journalists in India supported by Learn with Facebook Journalism Project. The program is designed to help journalists work in the new circumstances created by the Covid-19 pandemic. Conceptualized to be delivered entirely in virtual learning mode, the training program, which comprises webinars and one-to-one virtual coaching, will impart digital storytelling skills.

This six-part virtual learning program will be held from 27 May to 2 July and focus on digital skills development for journalists. It will give participants insights about writing for the digital medium, thinking visually about content, making their stories discoverable, and using tools to increase productivity.

The program schedule is as follows:

  • Writing for digital, 26-27 May
  • Digital Marketing for journalists, 3-4 June
  • Thinking visually about content, 10-11 June
  • SEO best practices, 17-18 June
  • Build your personal brand on social media, 14-25 June
  • Productivity tools for project management, 1-2 July

“The COVID-19 pandemic has disrupted the news media industry like never before. And the role of news publishers as the authentic source of news has become more important than ever. During these times, it is imperative that the journalists upskill and equip themselves to address the information needs of the society,” said Magdoom Mohamed, managing director of WAN-IFRA South Asia. “We are happy to partner with the Facebook Journalism Project to address this skill gap and to play a part in helping the industry face the new challenge.”

Each module will be taught by leading industry experts and veterans, including Prem Panicker, Alok Agarwal, Veda Shastri, and Sunil Prabhakar. “Journalists are working under challenging conditions to keep people informed during the Covid-19 pandemic. For many, these tough times also call for new skills to be learned. Through this initiative, with WAN-IFRA, we are reiterating our commitment to supporting the news industry and journalism,” said Harsha Subramaniam, head of news partnerships, India, Facebook.

Participants will also get additional one-to-one coaching sessions to apply the learning in the class to real life.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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