Media Expo New Delhi 2022 kicks off

More than 250 products and technologies on display at the three-day trade fair

Media Expo New Delhi 2022 kicks off
The Media Expo was inaugurated in the presence of industry stalwarts

Raising the curtains on the latest advertising trends and technologies, the three-day Media Expo New Delhi 2022 kicked off on 1 September at India Exposition Mart Limited, Greater Noida.

The trade fair features more than 130 exhibitors, including 23 first-timers, bringing together a vibrant display of over 250 products and technologies for printing, signage, indoor, and OOH advertising.

The industry’s preferred sourcing destination for advertising and branding solutions, the Media Expo’s 49th edition was inaugurated by industry figures, including Madhu Sudan Dadu, managing director, Colourjet India; Tejinder Singh, director, Colours Digital India Pvt Ltd; Girvir Singh Negi, managing director, Negi Sign Systems & Supplies Co.; Iain Wallace, strategic development manager, MetaMark (UK); Franco Bandelli, managing director, Gildo Profilati (Italy); Atul Goyal, president, Delhi Printer’s Association; and Raj Manek, executive director & board member, Messe Frankfurt Asia Holdings Ltd.

Many brands have launched their newest innovations on the show floor, such as ColorJet Group. Elaborating on their latest offering, Smarth Bansal, brand manager, ColorJet Group, said: “This year, we have unveiled a brand new product as part of our Vulcan Series – Vulcan Prime, which is designed to print on PVC-free materials, thereby contributing to a sustainable printing ecosystem.”

Arrow Digital unveiled its state-of-the-art large-format printing technology. Sam Patel, CEO and managing director, Arrow Digital Pvt Ltd, said: “We are glad to launch Canon Colorado 1650 with FLXfinish+ at Media Expo New Delhi 2022. This ingenious technology maximizes the UVgel advantage with either a single or a two-step curing strategy. FLXfinish+ offers a choice between a gloss or a matte finish, and even both on one print. All this without the need to change inks, media, or an extra varnish channel.”

The fair showcases cutting-edge printing technologies, static and digital signage, retail displays, fabrication technology, and consumables. It allows creative professionals, buyers, distributors, and traders to closely interact with manufacturers and forge long-term business relationships.

The trade fair is supported by chief industry associations such as the Bombay Master Printers Association, Delhi Printers’ Association, Federation of Airport Media Owners, and Mumbai Mundrak Sangh.

Through its extensive technological showcases, the  Media Expo will highlight the evolving advertising trends on the three days.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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