Media Expo New Delhi 2022 kicks off

More than 250 products and technologies on display at the three-day trade fair

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Media Expo New Delhi 2022 kicks off
The Media Expo was inaugurated in the presence of industry stalwarts

Raising the curtains on the latest advertising trends and technologies, the three-day Media Expo New Delhi 2022 kicked off on 1 September at India Exposition Mart Limited, Greater Noida.

The trade fair features more than 130 exhibitors, including 23 first-timers, bringing together a vibrant display of over 250 products and technologies for printing, signage, indoor, and OOH advertising.

The industry’s preferred sourcing destination for advertising and branding solutions, the Media Expo’s 49th edition was inaugurated by industry figures, including Madhu Sudan Dadu, managing director, Colourjet India; Tejinder Singh, director, Colours Digital India Pvt Ltd; Girvir Singh Negi, managing director, Negi Sign Systems & Supplies Co.; Iain Wallace, strategic development manager, MetaMark (UK); Franco Bandelli, managing director, Gildo Profilati (Italy); Atul Goyal, president, Delhi Printer’s Association; and Raj Manek, executive director & board member, Messe Frankfurt Asia Holdings Ltd.

Many brands have launched their newest innovations on the show floor, such as ColorJet Group. Elaborating on their latest offering, Smarth Bansal, brand manager, ColorJet Group, said: “This year, we have unveiled a brand new product as part of our Vulcan Series – Vulcan Prime, which is designed to print on PVC-free materials, thereby contributing to a sustainable printing ecosystem.”

Arrow Digital unveiled its state-of-the-art large-format printing technology. Sam Patel, CEO and managing director, Arrow Digital Pvt Ltd, said: “We are glad to launch Canon Colorado 1650 with FLXfinish+ at Media Expo New Delhi 2022. This ingenious technology maximizes the UVgel advantage with either a single or a two-step curing strategy. FLXfinish+ offers a choice between a gloss or a matte finish, and even both on one print. All this without the need to change inks, media, or an extra varnish channel.”

The fair showcases cutting-edge printing technologies, static and digital signage, retail displays, fabrication technology, and consumables. It allows creative professionals, buyers, distributors, and traders to closely interact with manufacturers and forge long-term business relationships.

The trade fair is supported by chief industry associations such as the Bombay Master Printers Association, Delhi Printers’ Association, Federation of Airport Media Owners, and Mumbai Mundrak Sangh.

Through its extensive technological showcases, the  Media Expo will highlight the evolving advertising trends on the three days.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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