Raising the curtains on the latest advertising trends and technologies, the three-day Media Expo New Delhi 2022 kicked off on 1 September at India Exposition Mart Limited, Greater Noida.
The trade fair features more than 130 exhibitors, including 23 first-timers, bringing together a vibrant display of over 250 products and technologies for printing, signage, indoor, and OOH advertising.
The industry’s preferred sourcing destination for advertising and branding solutions, the Media Expo’s 49th edition was inaugurated by industry figures, including Madhu Sudan Dadu, managing director, Colourjet India; Tejinder Singh, director, Colours Digital India Pvt Ltd; Girvir Singh Negi, managing director, Negi Sign Systems & Supplies Co.; Iain Wallace, strategic development manager, MetaMark (UK); Franco Bandelli, managing director, Gildo Profilati (Italy); Atul Goyal, president, Delhi Printer’s Association; and Raj Manek, executive director & board member, Messe Frankfurt Asia Holdings Ltd.
Many brands have launched their newest innovations on the show floor, such as ColorJet Group. Elaborating on their latest offering, Smarth Bansal, brand manager, ColorJet Group, said: “This year, we have unveiled a brand new product as part of our Vulcan Series – Vulcan Prime, which is designed to print on PVC-free materials, thereby contributing to a sustainable printing ecosystem.”
Arrow Digital unveiled its state-of-the-art large-format printing technology. Sam Patel, CEO and managing director, Arrow Digital Pvt Ltd, said: “We are glad to launch Canon Colorado 1650 with FLXfinish+ at Media Expo New Delhi 2022. This ingenious technology maximizes the UVgel advantage with either a single or a two-step curing strategy. FLXfinish+ offers a choice between a gloss or a matte finish, and even both on one print. All this without the need to change inks, media, or an extra varnish channel.”
The fair showcases cutting-edge printing technologies, static and digital signage, retail displays, fabrication technology, and consumables. It allows creative professionals, buyers, distributors, and traders to closely interact with manufacturers and forge long-term business relationships.
The trade fair is supported by chief industry associations such as the Bombay Master Printers Association, Delhi Printers’ Association, Federation of Airport Media Owners, and Mumbai Mundrak Sangh.
Through its extensive technological showcases, the Media Expo will highlight the evolving advertising trends on the three days.