JMD Digital Art Xchange installs EFI Pro 32r+ LED roll-to-roll printer

Expands production capacity

Anupam Gupta, chief executive officer, Arrow Digital with the press. Photo: Arrow Digital

Arrow Digital recently installed a 3.2 meter EFI roll-to-roll printer at JMD Digital Art Xchange (JMD DAX), Delhi. JMD is said to be one of the most privileged customers for Arrow Digital, this new installation will further strengthen the relationship and will build new success stories.

Sam Patel, chief executive officer and managing director at Arrow Digital, shares, “JMD and Arrow have been associated with each other for decades. Anupam Gupta has always been a game-changer and innovative thinker in the display graphics market and in the print industry, with his expertise and his love for quality printing, he has achieved great heights and has a long list of corporate clientele.”

Anupam Gupta adds, “Currently the market is more towards roll-to-roll jobs, there are many other technologies in the market for printing them, but EFI Pro 32r+ is a true roll-to-roll printer. Print quality is jaw-dropping and is way ahead of the competition. It gives us the confidence to tap more corporate clients, maintain strict TATs, and be a differentiator.”

Patel adds, “The new 3.2 meter EFI Pro 32r+ roll-to-roll LED printer is a production class printer with an integrated fiery digital front-end that drives productivity, is easy to use, and offers the capabilities to print high-end applications. It provides the flexibility to print outdoor banners, fleet graphics or flexible billboards, indoor signs and graphics for point of purchase, as well as specialty, high-margin double side, block out, backlit, day/night and window clings with just one printer.”

Using Ricoh Gen 5, the printer uses 7 pl UltraDrop technology, producing graphics and text with smoothness in shadows, gradients, and transitions with a resolution of up to 847 dots per inch and a speed of 2756 square feet per hour. Above all of these features, it comes with LED curing technology and all its cost savings and environmental benefits. The printer provides an optional white with EFI UltraDrop technology, for those who want ultra-quality, ultra-crispness, and ultra-vibrancy.

EFI prints with environmentally friendly inks made with entirely renewable resources, thereby offering sustainable and eco-friendly printing solutions for its customers. The Greenguard and Greenguard Gold certifications accredited to EFI show its constant involvement and passion for the rising environmental concerns and its commitment towards offering green solutions.

The EFI roll-to-roll printer is backed by a 3M MCS warranty, which enables customers to go for endless opportunities. 3M MCS graphics are backed by the industry’s most comprehensive warranty and support. 3M is claimed by the company to promise a total graphics solution that provides high impact and message consistency from one application to the next by delivering products and systems that create graphics of unsurpassed consistency, reliability, and durability.

Gupta concludes, “We have great confidence in EFI and Arrow and their unsurpassed support. With the help of their skilled team and their experience center constantly innovating and with hands-on training, our teams are always confident to plunge into new disruptive technologies. We look forward to adding many more printers and innovative equipment from Arrow in the near future.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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