JMD Digital Art Xchange installs EFI Pro 32r+ LED roll-to-roll printer

Expands production capacity

Anupam Gupta, chief executive officer, Arrow Digital with the press. Photo: Arrow Digital

Arrow Digital recently installed a 3.2 meter EFI roll-to-roll printer at JMD Digital Art Xchange (JMD DAX), Delhi. JMD is said to be one of the most privileged customers for Arrow Digital, this new installation will further strengthen the relationship and will build new success stories.

Sam Patel, chief executive officer and managing director at Arrow Digital, shares, “JMD and Arrow have been associated with each other for decades. Anupam Gupta has always been a game-changer and innovative thinker in the display graphics market and in the print industry, with his expertise and his love for quality printing, he has achieved great heights and has a long list of corporate clientele.”

Anupam Gupta adds, “Currently the market is more towards roll-to-roll jobs, there are many other technologies in the market for printing them, but EFI Pro 32r+ is a true roll-to-roll printer. Print quality is jaw-dropping and is way ahead of the competition. It gives us the confidence to tap more corporate clients, maintain strict TATs, and be a differentiator.”

Patel adds, “The new 3.2 meter EFI Pro 32r+ roll-to-roll LED printer is a production class printer with an integrated fiery digital front-end that drives productivity, is easy to use, and offers the capabilities to print high-end applications. It provides the flexibility to print outdoor banners, fleet graphics or flexible billboards, indoor signs and graphics for point of purchase, as well as specialty, high-margin double side, block out, backlit, day/night and window clings with just one printer.”

Using Ricoh Gen 5, the printer uses 7 pl UltraDrop technology, producing graphics and text with smoothness in shadows, gradients, and transitions with a resolution of up to 847 dots per inch and a speed of 2756 square feet per hour. Above all of these features, it comes with LED curing technology and all its cost savings and environmental benefits. The printer provides an optional white with EFI UltraDrop technology, for those who want ultra-quality, ultra-crispness, and ultra-vibrancy.

EFI prints with environmentally friendly inks made with entirely renewable resources, thereby offering sustainable and eco-friendly printing solutions for its customers. The Greenguard and Greenguard Gold certifications accredited to EFI show its constant involvement and passion for the rising environmental concerns and its commitment towards offering green solutions.

The EFI roll-to-roll printer is backed by a 3M MCS warranty, which enables customers to go for endless opportunities. 3M MCS graphics are backed by the industry’s most comprehensive warranty and support. 3M is claimed by the company to promise a total graphics solution that provides high impact and message consistency from one application to the next by delivering products and systems that create graphics of unsurpassed consistency, reliability, and durability.

Gupta concludes, “We have great confidence in EFI and Arrow and their unsurpassed support. With the help of their skilled team and their experience center constantly innovating and with hands-on training, our teams are always confident to plunge into new disruptive technologies. We look forward to adding many more printers and innovative equipment from Arrow in the near future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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