Media Expo New Delhi 2022 ends with strong business, big deals

50th edition will take place in Mumbai from 2 to 4 March 2023

The three-day fair drew exhibitors from the indoor, OOH, digital signage, and print advertising industries. Photo: Messe Frankfurt India
The three-day fair drew exhibitors from the indoor, OOH, digital signage, and print advertising industries. Photo: Messe Frankfurt India

Big announcements, new launches, and significant deal closures – Media Expo’s 49th edition at India Exposition Mart in Greater Noida ended in record business for the exhibitors.

The industry expressed high levels of trade optimism, confirming multiple on-site deals and potential business closures expected in the coming months. 

Equipped with next-gen branding innovations, the three-day fair brought together more than 132 exhibitors with over 250 live product displays from the indoor, OOH, digital signage, and print advertising industries. 

Business visitors and buyers converged from across India, attracting a footfall of 11,338 visitors from 555 cities covering 29 states and five union territories. Visitors from 17 countries, including Bangladesh, Germany, Iran, Japan, Nepal, Saudi Arabia & the US, attended the event.

With an exciting display of innovations and branding solutions, Media Expo exceeded business expectations for many of its participating companies. “We closed 52 deals and business worth Rs2.5 crore (US$ 313,000) in just three days,” confirmed Mitesh Purohit, director, Umpire Technologies, who presented an exciting showcase of engraving technologies at the fair. 

Purohit explained, “With every edition, our brand has grown at Media Expo as the trade fair allows vast reach among the right target clientele. In this edition, we ended up with record sales for our unique CNC woodworking and CNC stone engraving machines, CO2 laser cutting, metal laser cutting, and channel letter bending machines, among others, and we will surely be back with a bigger stall and more products for the next edition.” 

Even first-time participants such as Shrinivas Paper, which showcased eco-friendly POSM substrates, stated that the company generated over 50 major leads and is expecting business worth Rs 25 lakh in the coming months through the contacts acquired at the fair. Kamalesh Pawaskar, business head, POSM, said, “We never anticipated so many inquiries and meeting customers from across India, including the northeast as well as Nepal, Mauritius, and even Andaman & Nicobar. The show has been amazing with genuine footfalls and serious inquiries.”  

Decked with striking prints, catchy signages, and stunning digital displays, the halls of IEML remained packed with trade visitors and business negotiations all around. Award-winning printer from Bihar, Shailesh Mahajan, proprietor Mahajan Arts said, “I always find new machines and technologies at Media Expo in every visit and end up closing a deal. This year, we have purchased a UV-based machine. This show is very important for our industry and acts as a channel to connect with sector players to explore the latest developments.”   

With the evolving OOH segment, the trade fair drew the support of the Federation of Airport Media Owners, many of whom visited the fair. Vedant Mittal, project & operations, Times OOH, said, “I am already working with many of the brands present on the show floor, and a visit to Media Expo allows me to learn about their recent launches and technology upgrades easily at one go. This is a platform where you can connect with experts from different fields, and provides a lot of exposure. I believe every media and outdoor industry professional should visit this show.” 

India’s first service portal for signage industry launched

The show saw the launch of India’s very first service portal for the signage industry called Engigo, introduced by the Skytek Group. Santosh Nair, group director & CEO of Skytek India, said, “Our participation has allowed us to understand market needs and the pain points of the signage industry players, which is what led to this development, and we are thrilled to partner with some prestigious customers in this association. Our journey with Media Expo has been phenomenal generating business worth Rs 2.5 crore (US$ 313,000) in this edition. This is a truly business-driven platform!”

Drawing in a positive response for their newly launched hybrid UV printer, Lisco Systems confirmed to have closed big deals. Yatinsinh Vaghela, managing director, said, “We met buyers from across India and closed about 12 deals, including some for our newly launched hybrid UV printer, generating business worth Rs 1.5 crore (US$ 188,000).”

Setting the stage for its grand 50th edition

A market-leading trade fair for the printing, signage, and advertising industries, Media Expo completes two decades and is now heading towards its milestone 50th edition, which will herald a new chapter for the branding shows. 

Raj Manek, executive director & board member, Messe Frankfurt Asia, said, “The success and growth of our exhibitors are what defines the two-decade-long journey of Media Expo. As it approaches its landmark centennial next year, Media Expo aims to reflect the transition of ‘Business of Branding’ and the transformative journey of the brands associated with it throughout the years.” The 50th edition of the Media Expo will take place in the financial capital from 2 to 4 March 2023 at the Bombay Exhibition Centre.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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