Kejie Digital from Shanghai at Media Expo 2022

To present its wide-format digital print technology

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Kejie Digital from Shanghai at Media Expo 2022
Kejie K20 - High Speed High Quality Flex Printing Machine

Kejie Digital, a flagship brand of Lingfeng from Shanghai, China, will take part in the Media Expo 2022, presenting its range of fast-growing wide-format digital print technology.

Kejie, which is taking part in the expo for the first time, will be represented by its India head Rajiv Bhardwaj, an industry veteran who introduced Essdee Nutek machines in India in the year 2000. The expo will be held at India Expo Mart, Greater Noida, from 1 to 3 September 2022.

“We are very excited as this would be the first time Kejie would be displaying its printers at Media Expo. We are displaying our range of high-speed solvent printers, K10 and K20, which have a production speed of up to 2000 and 2475 sqft/hr. Over the years, we have received a very positive response from India and we are looking forward to meeting more customers at the Media Expo,” Bhardwaj said.

Lingfeng is a registered company in China with its operations, manufacturing facilities, and sales offices in Shanghai. Lingfeng has been a market leader in industrial equipment, manufacturing digital printers for leading brands since 2013.

Kejie products are backed by a team of experts and engineers spread across, R&D, customer support, application, machine design, and sales-related functions. Kejie provides digital printing solutions that involve wide exploration in creating multiple fabric sheets with an extensive range of traditional and modern designs.

Alley Wei, director, Asia Pacific, at Kejie Digital said, “We are pleased to participate in our first Indian exhibition and we have a very positive outlook towards it. We wish our Indian team the best for this exhibition”.

The key features of Kejie Digital’s printers are:

  • Backup support of up to 10 years
  • Particle filtration technology to prevent the entry of dust 
  • Static degenerate technology
  • Super rail technology to ensure mechanical stability
  • Tumble ink tank for stable print quality and a long life
  • Ultra-modern software control to deliver 30% ink savings

Kejie is present in 17 countries, including India, where they have installed over 100 machines. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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