Mimaki showcases CJV330 eco-solvent printer

Mimaki to target both higher-end and lower-end customers

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Mimaki
Kenichiro (Ken) Seki, managing director, Mimaki with the CJV330 eco-solvent printer. Photo IPP

Mimaki exhibited the CJV330, which is one of the latest models in its eco-solvent printing series, at the Media Expo in Greater Noida. It also showcased three 100 series models – the JV100, UJV100, and TS100 inkjet printers at the recent in-person Media Expo New Delhi 2022. The JV100 uses eco-solvent inks, the UJV100 uses UV cured inks and the TS100 is a dye-sublimation model using transfer papers.

Also displayed was the Mimaki UJF-6042MkIIe flatbed UV printer. Mimaki displayed a laser cutting system to show the combination of UV curing, printing, and laser cutting as a core set or combination of tools to cover multiple applications or end products. Kenichiro (Ken) Seki, managing director, Mimaki said, “There are many, many laser cutter users in the market, but what the laser cannot do is to make color, which we can add color by using the UJF. This combination adds value to the laser cutting machine users.”

Expanding the market by stretching in both directions

“The market itself is of bigger volume in the lower-end segments. In the high-end section, customers require very high-speed printing. Mimaki usually caters to the middle segment, which is not so expensive and doesn’t require super high printing and image quality. Now we are going to target the high-end segment as well in India. We haven’t started yet but in Japan, we now have the JFX600, which is our high-end model for UV flatbed printing. Eventually, we want to introduce that kind of high-end machine in India so that we can target those higher-end customers and at the same time, use the 100 series machines to target the low-end customers as well. I am not thinking that we can take all those customers but we want to maybe stretch to reach those lower-end customers as well because they are dominated by Chinese or local Indian companies. We will have to expand our market volume so we have both the high-end and low-end customers,” he added.

3D printing with full color

Mimaki had earlier launched the 3DUJ-553 color 3D printer, enabling the full-color modeling of over 10 million colors. About the printer, Seki said, “The machine is already in the market but we haven’t started selling it in India yet. We have to be ready because 3D printing is a totally different mindset and technology. We have to learn a lot more and maybe hire someone, especially for this segment. We still don’t know about the market size of 3D printing. India itself is a big country, so eventually, we will start but we haven’t finalized when.”

About the Media Expo New Delhi 2022 in Greater Noida, he said, “The location is far from Delhi and that’s also a good thing because only genuine customers are visiting. And that’s why we are receiving quite a good number of quality leads. Overall, I think it’s a very good event.”

Signing off, Seki added, “We will announce new applications and new models soon so keep an eye on that.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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