HP introduces the HP PageWide Advantage 2200

It is expected to be commercially available worldwide on October 19, 2022.

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HP introduces the HP PageWide Advantage 2200
The new HP PageWide Advantage 2200 series press.

Leading digital production printing solutions HP has announced its new HP PageWide Advantage 2200 series press.

Designed to meet the needs of print service providers of all sizes, this revolutionary press offers industry-leading productivity with quality, and media versatility for those in publishing, direct mail, and commercial print, to help grow their business.

“This new PageWide Advantage platform is a game changer for the commercial print industry,” said Annette Friskopp, global head and general manager at HP PageWide. “HP has listened to our customers, and we realize the ease of use and up-time are critical success factors. This new press offers configurations to enable customers to optimize the press for their quality, productivity, versatility, and economics to grow their digital production businesses.”

The HP PageWide Advantage 2200 offers–

Heightened productivity and capacity: It is capable of speeds up to 500 ft/min color and 800 ft/min mono and printing high coverage jobs at up to 90 million US letter-sized mono images per month or 214,000 personalized A3 color duplex sheets per shift. Recognizing the growing need to print postcards and other applications with thicker stock, this new press delivers game-changing productivity for high-impact, full-coverage jobs.

Top-notch quality: With the ability to print using HP Brilliant Ink and 2400 native nozzle per inch printheads, this press offers top-notch quality to address a wide range of higher value applications, from more colorful trade and educational books to high-coverage, impactful direct mail pieces that differentiate clients in the market.

Leading versatility: The press handles a wide range of media weights from 40 gsm (27 pound) up to 300gsm/14-point stocks, giving printers the versatility they need. 

Reliability and ease of Use: The Advantage 2200 includes a single print arch design with an innovative, robust paper path with fewer components, reducing the number of parts to manage and therefore overall maintenance and servicing time, increasing reliability and maximizing uptime. 

Flexibility:  Designed to offer configuration flexibility, this press features a modular design for customers to start with a lower-capacity machine and enhance the machine as their business grows or their application mix shifts. Customers can select 1, 2, or 3 dryer modules along with passive o active web cooling modules to fit their needs. In addition, the HP PageWide Advantage 2200 features a compact single-engine duplex design, providing high quality and productivity while saving floor space for customers.

Energy-efficient technology:  The press comes equipped with HP’s high-efficiency drying (HED) system that minimizes power usage at higher print speeds by recirculating up to 80% of the air heated during the drying process.

Reacting to the new press, Kevin Hughes, chief operating officer at SG360º said, “We were pleased to see the HP PageWide Advantage 2200 team wrap up installation in one week. Time is money in our business and this accomplishment is terrific for both SG360º & HP customers. Additionally, within weeks of this press being in operation, we have printed over 20 million images, and are absolutely excited for future possibilities using its terrific print quality.” 

Ann Gayou, senior vice-president of plant management at O’Neil Digita Solutions said, “As a longtime customer and partner with the HP PageWide team, we have purchased 13 PageWide web presses and we are quite excited to have installed the very first HP Advantage in the world! Our operators were able to easily learn the latest features and simplicity of operations and were producing millions of pages a week in no time. We selected a 2 HED dryer configuration and are thrilled with the press’s productivity and the quality of HP Brilliant Ink.

The HP PageWide Advantage 2200 is expected to be commercially available worldwide on October 19, 2022.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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