Efi VUTEk Pro 30h installed at Arrow demo center in Ahmedabad

Ideal for commercial, sign shops, and in-plant printing services

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Efi
The Efi VUTEk Pro 30h printer at the Arrow Digital digital demo center in Ahmedabad. Photo Arrow Digital

Arrow Digital has installed an Efi VUTEk Pro 30h printer to its digital demo center in Ahmedabad. The Efi Pro 30h is ideal for commercial, sign shops, and in-plant printing services looking to start, upgrade or add board and roll-to-roll print jobs to their wide format capabilities. 

The digital demo center has a wide range of printers  –  hybrids, roll to roll, flatbed and digital finishers – all under one roof.  Sam Patel, CEO and MD, said, “The Efi VUTEk Pro 30h is a versatile, high-production printer that delivers a range of benefits at a competitive price. It has a combination of impressive features, which makes it stand out in the competition. This 3.2-meter hybrid LED production printer brings a whole new meaning to the word ‘wide.’ It prints on various substrates and gives you a wide range of applications, all with superior image quality and environment-friendly benefits. As a result, Efi Pro 30h broadens your capabilities, versatility, and productivity – all at a very attractive price.”

This CMYK printer comes standard with two channels of white for those high-value prints. It features the ultradrop technology 7pL printheads with grayscale, printing up to 1200 dpi and a magnetic linear drive for better drop placement, resulting in an excellent color gamut. 

The Efi white ink leads in brightness and opacity and can be imaged like any other color, using multilayer printing with up to five layers in a single pass. Other features are the dual touchscreen graphical user interface available on the front and back of the printer for ease of operation. The advanced media-platen vacuum system with six chambers has independent vacuum power controls to hold down and prevent media movement.

This printer is equipped with Efi prographics XA inks that can be used on corrugated plastics, low energy materials, acrylics, aluminum panels, polycarbonates and many other substrates with adhesion challenges. These inks have been exhaustively tested and optimized for wide-format printing. It has the highest adhesion on both rigid and roll to roll applications. And are durable and resistant to finger marks and any contusions brought about by handling and stacking of rigid materials. 

“These combinations in one single printer will help customers to meet the growing demands for higher quality with quicker turnaround times. Above all, the ability to print on new and unique substrates, including high-value specialty substrates – opens doors to more applications and unique, creative opportunities.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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