From 16 to 17 May 2023, the journey into the print universe of multichannel and dialogue marketing will start again in Düsseldorf. With the motto ‘Level-Up!’, the Print and Digital Convention will enable visitors to experience a range of digital printing, digital media technology, print applications, and multichannel solutions.
Exhibiting companies can present their innovations, trends, and visions to participants in nine theme worlds – dialogue marketing, value-added printing /print creative, label and packaging, postpress, printed electronics, brand and product, interior and exterior design, sustainable media production, and programmatic printing.
The trade fair and the accompanying lecture and workshop program establish a connection between technology, conceptual planning, and concrete application and offer valuable knowledge transfer. For the next event, more presentations are being planned in English as the convention is becoming more and more international.
The special ‘Highlight Guide’ format of the Print and Digital Convention is a visitor favorite. It stands for the presentation of best practices and applications. Exhibitors have the opportunity to show their product highlights in actual implementation. Exhibitors automatically receive all information on project scenarios and participation opportunities with their registration.
The trade show’s success is based on the optimal integration of visitors and exhibitors through the presentation of innovative technologies in highlight projects that showcase not only individual machines or tools but also demonstrate complete solutions oriented to the requirements of practical applications.
Visitors to the event can expect exciting exhibits, intensive expert advice at the exhibitor stands and an extensive and top-class program of lectures on all relevant aspects of corporate communications and print and digital technologies.
The event is organized in a hybrid format, so the platform offers the right access for everyone, including digital. Interested companies can now register to participate. A total of four exhibitor packages are available, which can be individually extended. The exhibitor documents are available at www.printdigitalconvention.de/en/Aussteller.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.