HP Indigo’s success at PrintPack 2022

Industry responds to the leading edge of digital print 

Appadurai A of HP India at the 15th Printpack India
Appadurai A of HP India at the 15th Printpack India

HP India showcased the latest products and technologies from its Indigo digital press portfolio at the recently concluded Printpack India 2022. The company witnessed one of the biggest in-person participation this year and organized a mix of live demonstrations, experiential zones, and dedicated HP Indigo discovery sessions at the show. For print service providers, potential brands, designers, and design agencies – it offered the possibility of meaningful engagement.

Offering a new benchmark in its print quality, HP launched three new digital press platforms — the HP Indigo 100K Digital Press (in a virtual launch), the HP Indigo 15K Digital Press, and the HP Indigo 6K Digital Press. The customer response to the presentations and activities at the trade fair was gratifying, according to the company. 

“After a hiatus of two years owing to the Covid-19 pandemic, Printpack India 2022 finally returned this year. The expo saw numerous exhibitors and visitors attend the event. Witnessing an overwhelming response from the industry, HP had to be one of the biggest exhibitors showcasing a complete Indigo portfolio coupled with live demonstrations, combining commercial printing and packaging solutions in one place,” said Appadurai A, country manager – graphics solutions industrial business, HP India.

“We physically introduced the HP Indigo 15K Digital Press along with HP Indigo 6K Digital Press for the first time in India. The HP Indigo 15K, was running live at Redington’s stall, designed to bring high-definition printing and offer a new benchmark in print quality for the widest range of applications in the industry. To cater to the labels and packaging segment, the new HP Indigo 6K Digital Press was running live at our partner, TechNova’s stall showcasing the futuristic press that redefines new possibilities and competencies in label printing,” he added. 

In addition, to make the experience more personalized, for the first time in India, HP exhibited a live station to experience HP xRServices powered by Microsoft Hololens 2, receiving much appreciation for its latest innovation for the next generation of printers.

“The support from our customers and partners has helped us to continue to expand our mission in providing the industrial print industry with the latest technology and solutions to enhance print productivity and quality at large. We look forward to introducing new technology-driven innovations that meet the evolving needs and expectations of our partners and once again be a part of Print Pack next year,” Appadurai said.

Yoav Lotan, head of products and solutions, HP Industrial Indigo PWP, Asia Pacific & Japan said, “India has a vibrant and dynamic market and people are eager to learn and educate themselves about what is happening on the other side of the globe. From big to small and homegrown enterprises in the country, they are looking for advanced commercial and packaging printing and enhancement solutions to differentiate themselves from the crowd. We want to help them fulfill their needs with HP Indigo technology.”

Partnership, transformation, endurance

According to HP, in a fast-changing market and a world economy that’s full of surprises, the process of digital transformation in the commercial, labels, and packaging printing industry shouldn’t prevent business owners from discovering the future-proof benefits of adopting a digital press. HP says it has a team of proven experts that can guide customers through the process and help them achieve the growth that HP Indigo customers are already experiencing. 

KS Ramesh, vice president, digital printing of Redington India, added, “Nothing more exciting than meeting people face to face after the pandemic and hearing their stories was a great experience. This year Printpack has been seen as a ‘Reset to Print Industry.’ Business owners, print service providers, potential brands, designers, and design agencies are exploring new biz opportunities by moving towards the market trend of digitalization and automation to enhance their productivity, product offerings, and solutions to their customers.

Pranav Parikh, chairman and managing director, TechNova Imaging Systems, said, “We are delighted with the overwhelming response we received at PrintPack 2022. The live demos and interactive AV sessions of the full range of HP devices for labels, folding cartons, and publishing were huge draws. Our partnership with HP enables us to offer publishing, labels, and packaging print innovation that empowers our customers with the versatility to enter new markets and exploit new opportunities.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here