HP Indigo’s success at PrintPack 2022

Industry responds to the leading edge of digital print 

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Appadurai A of HP India at the 15th Printpack India
Appadurai A of HP India at the 15th Printpack India

HP India showcased the latest products and technologies from its Indigo digital press portfolio at the recently concluded Printpack India 2022. The company witnessed one of the biggest in-person participation this year and organized a mix of live demonstrations, experiential zones, and dedicated HP Indigo discovery sessions at the show. For print service providers, potential brands, designers, and design agencies – it offered the possibility of meaningful engagement.

Offering a new benchmark in its print quality, HP launched three new digital press platforms — the HP Indigo 100K Digital Press (in a virtual launch), the HP Indigo 15K Digital Press, and the HP Indigo 6K Digital Press. The customer response to the presentations and activities at the trade fair was gratifying, according to the company. 

“After a hiatus of two years owing to the Covid-19 pandemic, Printpack India 2022 finally returned this year. The expo saw numerous exhibitors and visitors attend the event. Witnessing an overwhelming response from the industry, HP had to be one of the biggest exhibitors showcasing a complete Indigo portfolio coupled with live demonstrations, combining commercial printing and packaging solutions in one place,” said Appadurai A, country manager – graphics solutions industrial business, HP India.

“We physically introduced the HP Indigo 15K Digital Press along with HP Indigo 6K Digital Press for the first time in India. The HP Indigo 15K, was running live at Redington’s stall, designed to bring high-definition printing and offer a new benchmark in print quality for the widest range of applications in the industry. To cater to the labels and packaging segment, the new HP Indigo 6K Digital Press was running live at our partner, TechNova’s stall showcasing the futuristic press that redefines new possibilities and competencies in label printing,” he added. 

In addition, to make the experience more personalized, for the first time in India, HP exhibited a live station to experience HP xRServices powered by Microsoft Hololens 2, receiving much appreciation for its latest innovation for the next generation of printers.

“The support from our customers and partners has helped us to continue to expand our mission in providing the industrial print industry with the latest technology and solutions to enhance print productivity and quality at large. We look forward to introducing new technology-driven innovations that meet the evolving needs and expectations of our partners and once again be a part of Print Pack next year,” Appadurai said.

Yoav Lotan, head of products and solutions, HP Industrial Indigo PWP, Asia Pacific & Japan said, “India has a vibrant and dynamic market and people are eager to learn and educate themselves about what is happening on the other side of the globe. From big to small and homegrown enterprises in the country, they are looking for advanced commercial and packaging printing and enhancement solutions to differentiate themselves from the crowd. We want to help them fulfill their needs with HP Indigo technology.”

Partnership, transformation, endurance

According to HP, in a fast-changing market and a world economy that’s full of surprises, the process of digital transformation in the commercial, labels, and packaging printing industry shouldn’t prevent business owners from discovering the future-proof benefits of adopting a digital press. HP says it has a team of proven experts that can guide customers through the process and help them achieve the growth that HP Indigo customers are already experiencing. 

KS Ramesh, vice president, digital printing of Redington India, added, “Nothing more exciting than meeting people face to face after the pandemic and hearing their stories was a great experience. This year Printpack has been seen as a ‘Reset to Print Industry.’ Business owners, print service providers, potential brands, designers, and design agencies are exploring new biz opportunities by moving towards the market trend of digitalization and automation to enhance their productivity, product offerings, and solutions to their customers.

Pranav Parikh, chairman and managing director, TechNova Imaging Systems, said, “We are delighted with the overwhelming response we received at PrintPack 2022. The live demos and interactive AV sessions of the full range of HP devices for labels, folding cartons, and publishing were huge draws. Our partnership with HP enables us to offer publishing, labels, and packaging print innovation that empowers our customers with the versatility to enter new markets and exploit new opportunities.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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