Sharp’s BP-1200S Press at Printing United Expo

Uses Color-Logic and Touch7

The new BP-1200S 6-Color press that utilizes Color-Logic software to produce sparkling metallic embellishments and special effects

At the recent Printing United Expo in Atlanta, US, Sharp Imaging and Information Company of America (Sharp) previewed its new BP-1200S 6-Color Press by utilizing Color-Logic software to produce sparkling metallic embellishments and special effects.

Using Color-Logic software with silver toner and CMYK, Sharp demonstrated metallics on conventional stocks, making samples available to Printing United Expo attendees. White toner and CMYK was used with Color-Logic software to produce similar embellishments on Ecofoil metallic stock. Both these processes enable printers to differentiate their clients’ direct mail, labels and packaging, certificates, and other commercial print applications.

Using Touch7, also distributed by Color-Logic, Sharp printed swatch books highlighting its new bright pink toner. The swatch books, distributed to show attendees, were produced in a single press pass yielding 380 fluorescent and pastel colors., using the Touch7 Neon Color System. Sharp also produced and distributed Touch7 print samples demonstrating how, with just a few mouse clicks in Photoshop, pink toner can be added into images to create dramatic oranges and reds.

Speaking about the Sharp press presentation, Color-Logic director of Sales and Marketing Mark Geeves said: “Color-Logic is pleased to have partnered with Sharp in their BP-1200S Printing United Expo preview, and we are particularly gratified that Sharp elected to print live at the show. With Color-Logic, printers can be equally confident when dealing with clients and their agencies.”

Sharp Imaging and Information Company of America senior manager, product planning and marketing for production, Kent J. Villarreal said, “We look forward to continuing to work closely with the Color-Logic team to help bring the knowledge and value-added capabilities Color-Logic is known for to our customers. Their intuitive tools, matched with our 6-color production press powered by Fiery, is a combination that promises to improve profit margins beyond traditional 4-color only models.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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