Color-Logic certifies Ecofoil Digital on Xerox Iridesse presses

Ecofoil Digital to help Iridesse users with new digital market opportunities

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Color-Logic certifies Ecofoil Digital on Xerox Iridesse presses
Xerox Iridesse press Photo: Xerox

Color-Logic has certified Ecofoil Digital for use on Xerox Iridesse presses with white ink. Describing the certification, Mark Geeves, director of Sales and Marketing in the company, said, “Ecofoil Digital – an exciting new substrate developed specifically for the digital market and now available in the UK, North America, and Europe is certified for use with the Color-Logic metallic color system on Xerox Iridesse presses.”

“The wide range of Ecofoil Digital silver substrate with various gsm weights and the Color-Logic metallic color system and embellishments will enable Iridesse users to open up new market opportunities. The samples we have produced with Xerox dry white ink and the Ecofoil substrates are great door openers for showing designers, agencies, and brands what is possible with the Iridesse digital press.”

Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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