Color-Logic adds Taktiful as a technology partner

Technology Partner program was developed to fulfil embellishment needs

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Color-Logic has added Taktiful as a technology partner to add the value of print embellishments. Photo: Taktiful
Color-Logic has added Taktiful as a technology partner to add the value of print embellishments. Photo: Taktiful

Color-Logic has added Taktiful as a technology partner. Announcing the appointment, Mark Geeves, the company’s director of sales and marketing, said, “For many years, Kevin Abergel has demonstrated his passion for differentiating print, most recently as senior vice-president of sales and marketing at MGI Digital, and now as the founder of Taktiful. In his new role, Kevin and the Taktiful team focus on print embellishments, assisting OEMs, agencies, brands, and printers in their efforts to add market value to print.”

Geeves continues, “Color-Logic provides a complete system for utilizing metallic inks, metallic substrates, and foils, from graphic design to the press. The Color-Logic Technology Partner program was developed to bring our licensed printers, brand clients, and graphic designers a single source for their embellishment needs. Taktiful, with a mission perfectly aligned with Color-Logic and Touch7 products, is a great addition to our partner program.”

Color-Logic and Taktiful to share new techniques

Abergel responded, “It is an honor for Taktiful to be associated with Color-Logic, a business which has pioneered embellishments in the printing industry. Our companies share a mission of growing the market for digital embellishments while teaching brands and designers about new techniques and enabling them to leverage innovative print for their marketing goals. Teaming up with this company was an easy decision for Taktiful.”

Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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