Color-Logic adds Taktiful as a technology partner

Technology Partner program was developed to fulfil embellishment needs

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Color-Logic has added Taktiful as a technology partner to add the value of print embellishments. Photo: Taktiful
Color-Logic has added Taktiful as a technology partner to add the value of print embellishments. Photo: Taktiful

Color-Logic has added Taktiful as a technology partner. Announcing the appointment, Mark Geeves, the company’s director of sales and marketing, said, “For many years, Kevin Abergel has demonstrated his passion for differentiating print, most recently as senior vice-president of sales and marketing at MGI Digital, and now as the founder of Taktiful. In his new role, Kevin and the Taktiful team focus on print embellishments, assisting OEMs, agencies, brands, and printers in their efforts to add market value to print.”

Geeves continues, “Color-Logic provides a complete system for utilizing metallic inks, metallic substrates, and foils, from graphic design to the press. The Color-Logic Technology Partner program was developed to bring our licensed printers, brand clients, and graphic designers a single source for their embellishment needs. Taktiful, with a mission perfectly aligned with Color-Logic and Touch7 products, is a great addition to our partner program.”

Color-Logic and Taktiful to share new techniques

Abergel responded, “It is an honor for Taktiful to be associated with Color-Logic, a business which has pioneered embellishments in the printing industry. Our companies share a mission of growing the market for digital embellishments while teaching brands and designers about new techniques and enabling them to leverage innovative print for their marketing goals. Teaming up with this company was an easy decision for Taktiful.”

Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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