Color-Logic has added Taktiful as a technology partner to add the value of print embellishments.
Photo: Taktiful
Color-Logic has added Taktifulas a technology partner. Announcing the appointment, Mark Geeves, the company’s director of sales and marketing, said, “For many years, Kevin Abergel has demonstrated his passion for differentiating print, most recently as senior vice-president of sales and marketing at MGI Digital, and now as the founder of Taktiful. In his new role, Kevin and the Taktiful team focus on print embellishments, assisting OEMs, agencies, brands, and printers in their efforts to add market value to print.”
Geeves continues, “Color-Logic provides a complete system for utilizing metallic inks, metallic substrates, and foils, from graphic design to the press. The Color-Logic Technology Partner program was developed to bring our licensed printers, brand clients, and graphic designers a single source for their embellishment needs. Taktiful, with a mission perfectly aligned with Color-Logic and Touch7 products, is a great addition to our partner program.”
Color-Logic and Taktiful to share new techniques
Abergel responded, “It is an honor for Taktiful to be associated with Color-Logic, a business which has pioneered embellishments in the printing industry. Our companies share a mission of growing the market for digital embellishments while teaching brands and designers about new techniques and enabling them to leverage innovative print for their marketing goals. Teaming up with this company was an easy decision for Taktiful.”
Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
