Media Expo Mumbai 2022 makes a record-breaking comeback

Many product launches and top innovations in print segment were seen at expo

Media Expo Mumbai 2022 has been very successful with strong visitor footfalls for Messe Frankfurt India and the signage industry
Media Expo Mumbai 2022 has been very successful with strong visitor footfalls for Messe Frankfurt India and the signage industry Photo: IPP

The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors, including 17% new participants on the show floors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.

Delighted to be back at the physical show, chief dignitary, KV Sridhar (Pops), ad guru and global chief creative officer, Nihilent – HyperCollective, expressed, “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also, seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.” Pops further elaborated, “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology, making their imagination come alive.”

Also, a part of the inauguration panel, Rohit Chopra, chief operating officer, Times Innovative Media expressed his pleasure of being at the show and witnessing that clients were more interested in sustainable products, “There has been a ton of progress over the last few years in the printing and signage segments. Client interests and preferences are tilting towards eco-friendly products and materials that give the brand a better feel. Consumers are largely aiming for materials which are economically feasible as well as sustainable to the environment.”

 “This show is something which was very much awaited by the industry. Over the last two years, many developments have happened, but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” Chopra added.

Next edition of Media Expo is to take place in September 2022 in Greater Noida

The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital and Colorjet were some brands that demonstrated the latest and new product launches during the show.

Presenting their recent innovation for the very first time at Media Expo, Sanjay Bindroo, vice-president of sales, Arrow Digital (India), shared his experience, “We have recently launched a 3.2-meter large-format printing machine which is fully automated, and PLC drove, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”

The show also witnessed debutant international exhibitors from Germany, Italy, and UK, “The products that we are offering here are for lightbox, display, and block out. The innovations that we brought are made from recycled yarn, and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition,” said Karl Helfferich, sales director, Berger Textiles (Germany), a producer of textiles for the soft signage industries.

After three intense days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded on a high note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo New Delhi, scheduled to be held at India Expo Mart, Greater Noida, from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools to the market.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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