Media Expo Mumbai 2022 makes a record-breaking comeback

Many product launches and top innovations in print segment were seen at expo

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Media Expo Mumbai 2022 has been very successful with strong visitor footfalls for Messe Frankfurt India and the signage industry
Media Expo Mumbai 2022 has been very successful with strong visitor footfalls for Messe Frankfurt India and the signage industry Photo: IPP

The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors, including 17% new participants on the show floors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.

Delighted to be back at the physical show, chief dignitary, KV Sridhar (Pops), ad guru and global chief creative officer, Nihilent – HyperCollective, expressed, “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also, seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.” Pops further elaborated, “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology, making their imagination come alive.”

Also, a part of the inauguration panel, Rohit Chopra, chief operating officer, Times Innovative Media expressed his pleasure of being at the show and witnessing that clients were more interested in sustainable products, “There has been a ton of progress over the last few years in the printing and signage segments. Client interests and preferences are tilting towards eco-friendly products and materials that give the brand a better feel. Consumers are largely aiming for materials which are economically feasible as well as sustainable to the environment.”

 “This show is something which was very much awaited by the industry. Over the last two years, many developments have happened, but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” Chopra added.

Next edition of Media Expo is to take place in September 2022 in Greater Noida

The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital and Colorjet were some brands that demonstrated the latest and new product launches during the show.

Presenting their recent innovation for the very first time at Media Expo, Sanjay Bindroo, vice-president of sales, Arrow Digital (India), shared his experience, “We have recently launched a 3.2-meter large-format printing machine which is fully automated, and PLC drove, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”

The show also witnessed debutant international exhibitors from Germany, Italy, and UK, “The products that we are offering here are for lightbox, display, and block out. The innovations that we brought are made from recycled yarn, and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition,” said Karl Helfferich, sales director, Berger Textiles (Germany), a producer of textiles for the soft signage industries.

After three intense days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded on a high note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo New Delhi, scheduled to be held at India Expo Mart, Greater Noida, from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools to the market.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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