Make in India – The theme of Wyte at Media Expo 2021

PVC free, environmentally friendly, vinyl and decorative media

Manish and Puneet Taneja, directors, wyte, standing in front of their stand at Media Expo 2021. photo IPP

Delhi-based Taneja Technocom a digital printing materials supplier founded in 2004 introduced its Wyte brand of substrates about a decade ago. Since 2010, Wyte has established itself as a reliable inkjet printing substrate across the country. The company claims that it has exceptional quality and durability, supplied at what it says are reasonable costs together with excellent customer service.

At Media Expo 2021 at Greater Noida, Manish and Puneet Taneja, directors of Wyte described their impressions of the long-delayed event to Indian Printer and Publisher. Saying that the Covid-19 pandemic has been a tumultuous time for the entire planet but has perhaps brought a time to pause, and reflect for many businesses that were growing and adding assets without considering either the market or the environment. In their view, the pandemic and its ensuing lockdowns and economic slowdowns might be seen positively in some businesses. They see the silver lining in the pandemic – that it offered us the opportunity to consider what is vital and what is not.

While Wyte expects to focus on made-in-India printable media products in the future, at Media Expo, it showcased PVC-free, environmentally benign, vinyl, and decorative media. Many brands have recognized and specified Wyte media products for their décor and signage needs. These include Samsung, Blackberry, HUL, and Pathkind Labs, and many other brands. 

“Wyte is working on new technologies. As a result, it has breakthrough substrates in paper, with magnets, and in vinyl with the introduction of new magnet vinyl. They have a variety of modern technology-based media on display. These forms of media are not available throughout India,” said the Taneja brothers.

“Sustainability is now a significant concern in every industry and has become a major commercial prerequisite for signage also. The future will be built on ecologically friendly items, and this planet will be a mother to everybody. It is our responsibility to safeguard it,” they added.

Wyte is attempting to convert all its products to a sustainable level. It has succeeded to a great extent and is continuously looking for and developing alternatives to flex and viny, according to the Tanejas. The Taneja brothers mentioned Wyte’s expansion plans at the end of our talk, 

With 22 partners and offices across India, we’re everywhere. In terms of supply, media development, and research and development, every section of the country is covered. Every printer, especially end-users, should be aware of the specific applications of all printed mediums. Many individuals are unaware of the application and are only familiar with a few goods, such as vinyl, lamination, and flex. However, we now have 115 products to show and utilize. As a result, digital printing may be utilized for a wide range of applications, and Wyte introduces a new printable medium every quarter.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here