Make in India – The theme of Wyte at Media Expo 2021

PVC free, environmentally friendly, vinyl and decorative media

Manish and Puneet Taneja, directors, wyte, standing in front of their stand at Media Expo 2021. photo IPP

Delhi-based Taneja Technocom a digital printing materials supplier founded in 2004 introduced its Wyte brand of substrates about a decade ago. Since 2010, Wyte has established itself as a reliable inkjet printing substrate across the country. The company claims that it has exceptional quality and durability, supplied at what it says are reasonable costs together with excellent customer service.

At Media Expo 2021 at Greater Noida, Manish and Puneet Taneja, directors of Wyte described their impressions of the long-delayed event to Indian Printer and Publisher. Saying that the Covid-19 pandemic has been a tumultuous time for the entire planet but has perhaps brought a time to pause, and reflect for many businesses that were growing and adding assets without considering either the market or the environment. In their view, the pandemic and its ensuing lockdowns and economic slowdowns might be seen positively in some businesses. They see the silver lining in the pandemic – that it offered us the opportunity to consider what is vital and what is not.

While Wyte expects to focus on made-in-India printable media products in the future, at Media Expo, it showcased PVC-free, environmentally benign, vinyl, and decorative media. Many brands have recognized and specified Wyte media products for their décor and signage needs. These include Samsung, Blackberry, HUL, and Pathkind Labs, and many other brands. 

“Wyte is working on new technologies. As a result, it has breakthrough substrates in paper, with magnets, and in vinyl with the introduction of new magnet vinyl. They have a variety of modern technology-based media on display. These forms of media are not available throughout India,” said the Taneja brothers.

“Sustainability is now a significant concern in every industry and has become a major commercial prerequisite for signage also. The future will be built on ecologically friendly items, and this planet will be a mother to everybody. It is our responsibility to safeguard it,” they added.

Wyte is attempting to convert all its products to a sustainable level. It has succeeded to a great extent and is continuously looking for and developing alternatives to flex and viny, according to the Tanejas. The Taneja brothers mentioned Wyte’s expansion plans at the end of our talk, 

With 22 partners and offices across India, we’re everywhere. In terms of supply, media development, and research and development, every section of the country is covered. Every printer, especially end-users, should be aware of the specific applications of all printed mediums. Many individuals are unaware of the application and are only familiar with a few goods, such as vinyl, lamination, and flex. However, we now have 115 products to show and utilize. As a result, digital printing may be utilized for a wide range of applications, and Wyte introduces a new printable medium every quarter.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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