Make in India – The theme of Wyte at Media Expo 2021

PVC free, environmentally friendly, vinyl and decorative media

Manish and Puneet Taneja, directors, wyte, standing in front of their stand at Media Expo 2021. photo IPP

Delhi-based Taneja Technocom a digital printing materials supplier founded in 2004 introduced its Wyte brand of substrates about a decade ago. Since 2010, Wyte has established itself as a reliable inkjet printing substrate across the country. The company claims that it has exceptional quality and durability, supplied at what it says are reasonable costs together with excellent customer service.

At Media Expo 2021 at Greater Noida, Manish and Puneet Taneja, directors of Wyte described their impressions of the long-delayed event to Indian Printer and Publisher. Saying that the Covid-19 pandemic has been a tumultuous time for the entire planet but has perhaps brought a time to pause, and reflect for many businesses that were growing and adding assets without considering either the market or the environment. In their view, the pandemic and its ensuing lockdowns and economic slowdowns might be seen positively in some businesses. They see the silver lining in the pandemic – that it offered us the opportunity to consider what is vital and what is not.

While Wyte expects to focus on made-in-India printable media products in the future, at Media Expo, it showcased PVC-free, environmentally benign, vinyl, and decorative media. Many brands have recognized and specified Wyte media products for their décor and signage needs. These include Samsung, Blackberry, HUL, and Pathkind Labs, and many other brands. 

“Wyte is working on new technologies. As a result, it has breakthrough substrates in paper, with magnets, and in vinyl with the introduction of new magnet vinyl. They have a variety of modern technology-based media on display. These forms of media are not available throughout India,” said the Taneja brothers.

“Sustainability is now a significant concern in every industry and has become a major commercial prerequisite for signage also. The future will be built on ecologically friendly items, and this planet will be a mother to everybody. It is our responsibility to safeguard it,” they added.

Wyte is attempting to convert all its products to a sustainable level. It has succeeded to a great extent and is continuously looking for and developing alternatives to flex and viny, according to the Tanejas. The Taneja brothers mentioned Wyte’s expansion plans at the end of our talk, 

With 22 partners and offices across India, we’re everywhere. In terms of supply, media development, and research and development, every section of the country is covered. Every printer, especially end-users, should be aware of the specific applications of all printed mediums. Many individuals are unaware of the application and are only familiar with a few goods, such as vinyl, lamination, and flex. However, we now have 115 products to show and utilize. As a result, digital printing may be utilized for a wide range of applications, and Wyte introduces a new printable medium every quarter.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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