PrintPack India opens its doors again with great optimism

In-person event resumes after the pandemic drought

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PrintPack
India Expo Centre gets ready for PrintPack India 2022. Photo IPP

The 15th PrintPack India is set for its delayed biennial in-person celebration of the print and packaging industry. It takes place after more than two years of lockdowns in the mid-summer heat with the infection rates in steep decline and a historically successful vaccination drive that is now reaching all age groups. The celebration over the five days till 30 May heralds the deep desire of the industry to come back to its rhythm of expansion, innovation, and investment in new technology. 

On our visit the day before the event, we saw the stands still rising, being dolled up, with the machines under installation getting ready to be powered up. Running machines and live demos are the heart and soul of print industry marketing. After the rational and antiseptic information exchange and trade of the pandemic years, the industry is very keen to shed all traumas and engage, network, and meet in person. The emotional component of a business is reinforced by seeing and meeting one’s peers and suppliers showing you something new, and trying to tell you how it will lead to the success of your industry.  

The event has brought out the collective optimism of the Indian and overseas manufacturers who remain optimistic about the Indian hunger for print and the society and economy’s need for packaging. As a total of 426 Indian and foreign exhibitors participate the organizers ran out of space in the last many days ago. All fears of another wave of the pandemic and the heatwave in the Delhi NCR seem to have evaporated by the low number of infections and deaths (zero yesterday for the first time in months) and the cloudbursts and storms of the weekend which have brought a breath of cool air and hope even if the cool weather cannot be guaranteed to continue. 

The exhibition takes place in ten halls – from 1, 3, 5, 7, 9A, 9B, 9C, 9D, 14, and 15. Hall 5 and 7 are both dedicated to the label industry, while halls 14 & 15 are for corrugation and other halls are for mixed segments. Fewer exhibitors compared to the PrintPack 2019 perhaps because of less international participation and because the organizer, IPAMA, had to make the event safe for the exhibitors and visitors. However, it is a test for an industry that talks more than ever about local manufacturing and self-sufficiency – a test in which it is likely to succeed because of the huge number of visitors who are likely to come and who are anxious to revive their businesses and to contribute to the overall prosperity of the economy of which they are a key part. 

Several conferences and celebrations are a part of the show. Do come by and visit us in our stand in Hall 3 Stand B10 and share your news and views. We are of course publishing the Printpack Show Daily in print and with daily digital eZines on all the days of the show.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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