Edifice Technologies gets deals at Media Expo Mumbai 2022

Edifice Technologies announces four deals at Media Expo Mumbai 2022

Edifice Technologies at the Media Expo Mumbai 2022
Saumitra Trivedi (left) and Chandrakant Vishwasrao of Edifice with HP Designjet XL 3600

Mumbai-based Edifice Technologies announced four concrete deals at the Media Expo Mumbai 2022. The company is the distributor of HP Designjet series and Canon digital production printers for the Mumbai market. Edifice also has its own in-house brand, Accucut, under which all finishing equipment is sold.

At the expo, the company sold an HP Designjet XL 3600 large format plotter printer, a Canon imagePRESS C710 color production printer, a Canon imagePRESS C165 color printer and an Accucut cutsheet feeder which is a complete solution for cutting and does half cut, full cut, creasing and perforation.

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“The response at the expo has been really very good. We closed four solid deals for four different products. We have got some serious inquiries as well and expect to get more orders in the days ahead. Media Expo Mumbai is taking place after a gap of two years and there is a lot of excitement among the visitors. The print industry is bouncing back as the pandemic recedes,” says Saumitra Trivedi of Edifice Technologies.

Edifice Technologies is optimistic about the future

Trivedi says that the demand for printing is mainly being driven by industries such as packaging and infrastructure. “There is a strong pick up in real estate industry which is giving a boost to CAD products. Signage industry too is seeing strong recovery and there is a robust undercurrent,” he adds.

Trivedi is optimistic about the current financial year and hopes to see a good order book. “Businesses have learned to live with Covid virus. There is some apprehension that the recent uptick in Covid cases may turn into a wave around June or July. Even if that happens I don’t see any impact on the market sentiment as Omicron is a much milder variant. We witnessed in the January Omicron wave that the fatalities were very low. I expect a very good FY2022-2023 for the print industry,” he concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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