Edifice Technologies holds Mumbai road show to promote HP and Canon technologies

HP and Canon printers on display

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Deepak Shetty of Print India (third from left) with the Edifice and Canon teams at the roadshow. Photo IPP
Deepak Shetty of Print India (third from left) with the Edifice and Canon teams at the roadshow. Photo IPP

Mumbai-based Edifice Technologies, in association with HP India and Canon India, held a roadshow at Mumbai’s Holiday Inn International titled ‘Edifice PrintExpo’ to showcase various technologies from the portfolios of both the companies. Edifice is the distributor for HP’s wide-format printers in West India and Canon printers in the Mumbai market.

In the HP hall, Edifice displayed for the first time the HP Designjet XL3600 multi-functional printer. The app-based and Cloud-connected multi-functional printer portfolio is designed for the architecture, engineering and design community. The printer is designed to reduce running costs, with up to 10 times less energy consumption than comparable LED printers.

“The idea behind launching this printer was to work towards replacing the LED printers with a much greener alternative. The HP Designjet XL3600 uses die-based inks, which are environmentally friendly. Our main target audience will be copy shop market,” says Saumitra Trivedi, managing partner, Edifice Technologies.

Also on display from the HP Designjet series was Designjet T1708, which can produce CAD and GIS applications up to 44 inches. Edifice and HP also displayed HP Latex 570 wide format printer for the signage market.

Talking about the HP Latex 570 printer, Trivedi said that the best part of the printer is that it can print on a wide variety of media such as vinyl, canvass and rexine, among others. The printer can be used for applications such as printing banners, backlit, point of purchase posters, vehicle graphics and textiles, among others.

In the Canon hall, Edifice displayed the Canon C710 printer with the IPR kit. The printer on display was sold to Matunga-based commercial printer Print India. Talking about the press, Ashish Jha of Canon India said that the C710 with IPR kit offers an economical option to printers who want to upgrade to a branded machine.

“The C710 comes with the IPR kit as well as an EFI Fiery G250 kit. Customers have the option to go for either. The IPR kit comes at a more economical price point as compared to the EFI Fiery. For a printer who wants to go for a branded printer, the IPR option makes sense as they initially have low volumes and less complex jobs. The IPR kit is available only with C710 and not with C810 and C910,” shared Jha.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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