Edifice Technologies holds Mumbai road show to promote HP and Canon technologies

HP and Canon printers on display

Deepak Shetty of Print India (third from left) with the Edifice and Canon teams at the roadshow. Photo IPP
Deepak Shetty of Print India (third from left) with the Edifice and Canon teams at the roadshow. Photo IPP

Mumbai-based Edifice Technologies, in association with HP India and Canon India, held a roadshow at Mumbai’s Holiday Inn International titled ‘Edifice PrintExpo’ to showcase various technologies from the portfolios of both the companies. Edifice is the distributor for HP’s wide-format printers in West India and Canon printers in the Mumbai market.

In the HP hall, Edifice displayed for the first time the HP Designjet XL3600 multi-functional printer. The app-based and Cloud-connected multi-functional printer portfolio is designed for the architecture, engineering and design community. The printer is designed to reduce running costs, with up to 10 times less energy consumption than comparable LED printers.

“The idea behind launching this printer was to work towards replacing the LED printers with a much greener alternative. The HP Designjet XL3600 uses die-based inks, which are environmentally friendly. Our main target audience will be copy shop market,” says Saumitra Trivedi, managing partner, Edifice Technologies.

Also on display from the HP Designjet series was Designjet T1708, which can produce CAD and GIS applications up to 44 inches. Edifice and HP also displayed HP Latex 570 wide format printer for the signage market.

Talking about the HP Latex 570 printer, Trivedi said that the best part of the printer is that it can print on a wide variety of media such as vinyl, canvass and rexine, among others. The printer can be used for applications such as printing banners, backlit, point of purchase posters, vehicle graphics and textiles, among others.

In the Canon hall, Edifice displayed the Canon C710 printer with the IPR kit. The printer on display was sold to Matunga-based commercial printer Print India. Talking about the press, Ashish Jha of Canon India said that the C710 with IPR kit offers an economical option to printers who want to upgrade to a branded machine.

“The C710 comes with the IPR kit as well as an EFI Fiery G250 kit. Customers have the option to go for either. The IPR kit comes at a more economical price point as compared to the EFI Fiery. For a printer who wants to go for a branded printer, the IPR option makes sense as they initially have low volumes and less complex jobs. The IPR kit is available only with C710 and not with C810 and C910,” shared Jha.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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